2D Barcode Reader Market Size, Share & Trends Analysis Report By Product Type (Fixed, Handheld), By Application (Warehousing, Logistics), By Region (South America, MEA, Asia Pacific), And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the 2D barcode reader market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for 2D barcode reader market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of 2D barcode reader market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

2D Barcode Reader Market Categorization:

The 2D barcode reader market was categorized into three segments, namely product type (Handheld, Fixed), application (Warehousing, Logistics, E-commerce, Factory Automation), and region (North America, Europe, Asia Pacific, South America, and Middle East & Africa).

Segment Market Methodology:

The 2D barcode reader market was segmented into product type, application, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The 2D barcode reader market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S.; Canada; the UK; Germany; France; Italy; Spain; China; Japan; India; Australia; South Korea; Brazil; Argentina; Mexico; UAE; Saudi Arabia; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

2D barcode reader market companies & financials:

The 2D barcode reader market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• CASIO COMPUTER CO., LTD. - CASIO COMPUTER CO., LTD. is an organisation that develops and produces both consumer and business electronics. Handheld barcode scanner terminals, clocks, smart outdoor watches, calculators, digital cameras, cash registers, projectors, and electronic musical instruments are among the products offered by the company. Handheld barcode scanner terminals manufactured by the firm are utilised in a variety of industries, including manufacturing, retail, healthcare, and logistics. Additionally, businesses in the public sector use the company's portable barcode scanning terminals. The business has established a presence throughout the Middle East, Africa, Asia, Oceania, Latin America, and North America.

• Cognex Corporation - Cognex Corporation is a company that develops and produces machine vision systems, barcode scanners, and associated products. The company reduces manufacturing costs, eliminates production errors, and improves product quality to benefit its consumers. Machine Vision Technologies is the business segment through which it works. Both handheld and stationary barcode readers are available in the company's barcode reader product line. Several industries, including automotive, consumer goods, electronics, logistics, medicines, and packaging, employ the company's barcode readers. With offices in North America, Latin America, Europe, Asia, and other locations, the corporation serves customers around the world.

• Datalogic S.p.A. - Datalogic S.p.A is well-known for designing and manufacturing bar code scanners, laser marking systems, vision systems, detecting sensors, and mobile computers. The company specialises in process automation and automatic data acquisition. Its production and maintenance facilities are located in Italy, the United States, Vietnam, Slovakia, Hungary, and Brazil. In order to provide its clients with cutting-edge and creative solutions, the company has partnered and established strategic partnerships with a number of important players in the market for R&D projects and technology licencing. Intel Corporation and Seiko Epson Corporation are a couple of the company's partners. The business serves the manufacturing, retail, transportation & logistics, and healthcare sectors.

• General Data Company, Inc. - General Data Company, Inc. offers barcode identification products, automated data gathering solutions, and associated services. Barcode scanners, labels, and tags; healthcare barcode scanners; Genkote coated products; mobile computers for healthcare; printers; mobile workstations; thermal transfer ribbons; toners; ink and printer supplies; software; wristbands; print and apply labelling systems; histology equipment; and histology supplies and reagents are among the products offered by the company. It provides a range of barcode scanners, including wireless, Bluetooth, linear and 2D, and harsh environment models. The business provides barcode scanners for a range of uses, including shipping and receiving, medicine administration, asset tracking, WIP tracking, inventory management, specimen collecting, specimen identification, and tracking. Additionally, it provides a range of related services, such as data collection and barcode scanning, enterprise mobility, custom application development, label manufacturing, labelling and identification, printer repair, restocking printer supplies, toll and custom coating, and wireless network infrastructure. Products and services from General Data Company, Inc. are utilised in a variety of sectors, including distribution, manufacturing, healthcare, transportation, and logistics.

• Honeywell International, Inc. - Honeywell International, Inc. is a producer and distributor of building supplies and consumer electronics. The corporation functions via four distinct business segments: Aerospace; Honeywell Building Technologies; Performance Materials & Technologies; and Safety & Productivity Solutions. The category dedicated to Safety & Productivity Solutions provides solutions that help boost company performance, increase workplace safety, and improve operational intelligence. Among the scanner products it offers are hands-free, portable, and general-purpose scanners. Additionally, Honeywell International, Inc. offers sensors, sophisticated electronics, application software, and systems analysis. The business uses a network of distributors, wholesalers, retailers, and e-commerce websites to market and distribute its goods.

• JADAK, a Novanta Company - JADAK, a Novanta company, focuses in providing machine vision, printing products, barcode, and radio frequency identification (RFID) solutions. Additionally, the organisation offers Original Equipment Manufacturers (OEMs) related services. The company divides up its inventory into categories such as magnetic stripe readers, spectrometers, OEM barcode scan engines and components, barcode scanners, machine vision, and RFID healthcare/medical & more. It also provides manufacturing, engineering, RFID, inventory & logistics, and machine vision system services. The barcode scanners manufactured by the company are divided into three categories: portable, fixed-mount, and scan engine models. In addition to these, it provides services and solutions for mobile platforms, anti-counterfeiting, admissions and e-ticketing, kiosk and consumer engagement, healthcare and life sciences, construction management, and logistics and transportation. Its technical and sales offices are dispersed throughout Africa, the Middle East, Asia Pacific, Europe, and North America.

• Juniper Systems Inc. - The main line of business for Juniper Systems Inc. is electronic computer manufacture. Precision GPS receivers, extremely durable data collectors, and speciality software solutions are among the products offered by the company's leading brands in the market. Additionally, its areas of expertise are providing field data collection systems and tough handheld computers. Among the products offered by Juniper Systems, Inc. are Allegro 3, Allegro 2, Archer 2, Archer 3, CP3, CT7G, CT5, CT8, Geode, Harvest Master Products, EmberEquine, Juniper Aspect Field Mapping, Mobile Connect, Mesa 2 Rugged Tablet, SnowGage, and UltraSounds. Agriculture, natural resources, and geomatics are just a few of the industries that employ the company's geospatial solution products. The customer base is dispersed throughout the globe. Applications for its products include industrial mapping, utility mapping, agricultural and geospatial mapping, and natural resources mapping. Its solutions are perfect for hazardous locations, public services, and utilities.

• KEYENCE CORPORATION - KEYENCE CORPORATION is an organisation that develops and produces sensors, barcode scanners, and vision systems. Code readers, static eliminators, laser markers, sensors, machine vision systems, microscopes, and measuring systems are among the products offered by the company. In addition, the company provides flow, temperature, and pressure sensor controllers for equipment process monitoring. The company offers handheld barcode readers as well as 1D and 2D code readers under its barcode scanner product portfolio. Numerous industries, including medical devices, manufacturing, automotive, industrial equipment, semiconductors, logistics, and home appliances, employ the company's goods. The company has 220 locations worldwide and services over 250,000 consumers in 46 countries.

• Marson Technology Co., Ltd. - Marson Technology Co., Ltd is well known for Designing and producing barcode devices. The company creates and produces a range of barcode products, from high-performance handheld scanners to tiny companion scanners. The company offers a variety of products, including handheld scanners, hand-free scanners, pen/slot readers, RFID tag readers, ring scanners, companion scanners, tiny corded scanners, 2D barcode scanners, SBR laser scanners, and accessories. The company specialises in 1D barcode scanners, 2D barcode scanners, QR code scanners, barcode scanners, and 2D barcode engines. With substantial R&D investments and a track record of quality improvements, it is one of the top businesses in the Auto-ID and data-gathering sectors.

• Omron Microscan Systems, Inc. - One of the industry leaders in machine vision and automatic identification, Omron Microscan Systems, Inc. offers complete traceability, ID tracking, and inspection. Serving a broad spectrum of OEMs and automation firms, the company provides products and solutions for machine vision, barcode scanning, and verification technologies. Handheld barcode readers, laser barcode scanners, 2D barcode readers, print quality inspection systems, barcode verifiers, machine vision systems, engineered solutions, NERLITE machine vision illuminators, barcode software and connectivity solutions, auto-ID accessories, machine vision accessories, and legacy products are just a few of the products that Omron Microscan Systems, Inc. offers. The company works with a global network of systems integration companies that specialise in automation solutions to market and support its products. Top automation integrators and value-added resellers are part of its network. Numerous businesses all around the world use the organisation as their chosen provider. Applications for the goods and services provided by Omron Microscan Systems, Inc. include industrial automation, life sciences and medicine, electronics production, packaging, and labelling. In addition, the organisation provides extensive assistance and services, such as multilingual documentation, online support, technical support, field services, and multilingual websites, in addition to having 33 office locations across the globe.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

2D Barcode Reader Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

2D Barcode Reader Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.