The 3D animation market is expected witness rapid growth across various end-use applications over the forecast period. Increased broadcasting hours over satellite and cable TVs has animated entertainment demand. Rapid advancement in technology has made computer animation available to the animation industry and the masses. Convergence of technical and animation industry has yielded significant advances across various industry verticals. Some of these include publishing, photo imaging, commercial production, computer gaming, advertisement, fashion & textile and media & entertainment. Growth of 3D animation software and technologies has driven development of new methods for 3D content creation. For instance, designers have incorporated 3D animation into educational centers. Favorable government regulations, multi-industrial applications, 3D character merchandise and thriving entertainment industry are expected to drive 3D animation market growth. In addition, availability of low cost compatible hardware and internet connectivity has led to proliferation of free program downloads.
The 3D animation market can be categorized by software into plug-in software, Software Development Kits (SDK) and packaged software. The animation software market is expected to exhibit high growth with development of animation computers and stereoscopic imaging software. The hardware segment comprises motion capturing (Mocap) systems, video cards & GPU and workstations. The market is also segmented on the basis of deployment into on-demand and on-premise solutions. Emergence of popular 3D animation in medical visualization used for medical training or marketing is estimated to positively impact market growth.
Major industry participants include Side Effects Software, Newtek, Inc., Nvidia Corporation, Maxon, Lenovo Goup Ltd., Intel Corporation, Corel Corporation, Autodesk, Advanced Micro Devices Inc. and Adobe Systems.
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