The global ADAS market is expected to surpass USD 11.0 billion by 2022. The need to build safer vehicles and roads in order to reduce the percentage of road fatalities is expected to be the key factor that drives the ADAS market demand. These systems are the most rapidly growing segment in automotive electronics. The market is witnessing high demand owing to the development of new ADAS that act on a real-time basis.
The market is expected to exhibit increased penetration in the low-cost vehicles segments over the forecast period. Rising need for advanced safety systems in automobiles has instigated manufacturers to install better safety systems. Manufacturers such as Robert Bosch GmbH and Continental AG coordinate with the OEMs for low-cost ADAS component development for compact cars and medium-sized cars segments, reducing the price of ADAS. Rapid advances in automotive electronics, HMI technologies, infrastructure, connectivity, sensors and vision are expected to find growing list of cost-effective options for implementing ADAS designs.
Image sensor-based ADAS systems have become essential for tracking and identifying potential hazards. Besides providing significant input for high-level warning functions including unobserved traffic or lane drift, these systems provide data to support a growing array of services such as traffic sign recognition or speed-change warning. Emergence of specialized computer-vision development systems, hardware and software has altered the traditional challenges in creating these systems. For example, The Avnet embedded vision starter kit combines debug tools and development software with an evaluation board that includes a camera, peripherals and analog devices.
Technological partnership to develop sensing technology for automobiles is expected to drive the deployment of ADAS into low-cost cars. Advent of insurance incentives would assist in bringing ADAS to compact and sub-compact vehicles section. According to the German Association of Insurers (GDV), lane departure system can prevent up to 15% of road fatalities. European OEMs such as Volvo, Mercedes-Benz, BMW and Audi have started to encompass ADAS in their most premium models Low-cost multi-functional camera is expected to revolutionize the safety market which is further expected to drive the market.
Increase in vehicle tasks complexity led by highly integrated systems results in information overload for the driver, since a driver can behave unpredictably to automatic actions or warnings. This problem adds a level of complexity to the design of these systems. Along with the increased complexity of technological innovation, the component modules or parts have become increasingly specialized and complex. Growing number of derived components serving different vehicle segments based on a single platform also raises the complexity. This results in synergy between OEM parts and module development. ADAS may be implementing with different platforms, but implementation design methods or details are absent. The system thus installed must therefore utilize appropriate modalities and should be easy to use and be designed to encourage driver adoption over the forecast period.
Mid and low-end vehicles are being increasingly installed with ADAS technology, enabling widespread adoption in order to achieve economies of scale. Technological partnership to develop sensing technology for automobiles is expected to drive the deployment of ADAS into low-cost cars. Advent of insurance incentives would assist in bringing ADAS to compact and sub-compact vehicles section.
Asia Pacific is expected to exhibit the highest growth rate of 53.3% from 2014 to 2020. This can be attributed to increased demand for automobiles in this region. Key players dominating this market place include Atmel Corporation, Intel, Texas Instruments, Microsemi, Xilinx and Altera.
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