Global antimicrobial powder coatings market is expected to witness significant market growth over the next seven years owing to escalating air contaminants level causing severe respiratory illnesses to human beings. Growing consumer awareness regarding these health hazards is projected to bolster product market growth over the foreseeable future. Antimicrobial powder coatings are applied as dry powder on the surface of a material to protect it from bacterial or fungi attack. Superior properties such as easy application, corrosion resistance, good aesthetics, high strength and durability associated with antimicrobial powder coatings is projected to positively aggravate product demand. Growing industrial applications including healthcare, electronics and textiles is anticipated to augment antimicrobial powder coatings market growth over the forecast period. Environmental benefits including low VOC content and high bio-compatibility associated with antimicrobial powder coatings, is presumed to fuel product demand. Growing healthcare and food industry especially in the Asia Pacific region is expected to aggravate product demand over the next seven years. Stringent government regulations and norms regarding manufacturing and efficient use of antimicrobial powder coatings is anticipated to hinder antimicrobial powder coatings market growth over the forecast period. Rising infrastructure spending especially in the Asia Pacific and Latin American region is anticipated to provide immense opportunities to market participants over next seven years. Increasing R&D spending in terms of application development along with escalating efficiency of existing products is presumed to offer colossal opportunities to industry players over the forecast period.
On the basis of raw material, antimicrobial powder coatings have been classified as inorganic, organic and natural materials. Inorganic intermediates were the dominant raw material segment in 2014 and the trend is expected to continue over the forecast period owing to higher product efficiency as compared to natural and organic materials. Inorganic materials consists of heavy metals, copper and silver. Naturally derived powder coatings are estimated to witness phenomenal growth over the foreseeable future owing to environment friendliness and growing popularly in mature economies such as the U.S. and UK. On the basis of applications, global antimicrobial powder coatings market has been segmented into electronics, construction, furniture, healthcare and food. Antimicrobial powder coatings demand in construction industry is anticipated to witness significant growth over the forecast period owing to improving infrastructure coupled with rising awareness regarding the usefulness of these coatings. Food and healthcare industry is presumed to witness considerable growth on account of growing demand especially from Asia Pacific and Latin America which in turn is expected to boost antimicrobial powder coatings market growth. Antimicrobial powder coatings demand in electronics industry is anticipated to witness above average market growth owing to enhanced corrosion resistance and durability of finished product.
North America dominated the global antimicrobial powder coatings market in 2014 and the trend is expected to continue over the forecast period owing to increasing food preserving and healthcare applications in the region. U.S. is anticipated to be the leading consumer market in the region owing to increasing R&D regarding antimicrobial powder coating industrial applications. Asia Pacific antimicrobial powder coatings market is anticipated to witness significant growth on account of growing consumer goods demand in the region including storage bins, sanitary and tableware. Emerging economies of China and India are expected to be the frontrunners owing to growing construction and infrastructure industries in the region. Central & South America is presumed to witness considerable growth in antimicrobial powder coatings demand with increasing application scope in countries such as Brazil and Argentina owing to economic developments and growing consumer disposable income in the region.
Key players operating in the global antimicrobial powder coatings market include PPG industries Inc., Dow Microbial Control, RPM International, AkzoNobel NV, Royal DSM NV, Nippon Paint Co. Ltd., Sono-Tek Corporation, Sherwin-Williams Company and Diamond Vogel Paints. Innovative product development to meet the consumer requirements is anticipated to be key strategy followed by industry participants to increase their market share over the forecast period. Effective distribution channels aimed at globalizing the product is presumed to be followed by major industry participants. Innovative marketing strategies along with advertisements portraying the usefulness of the coatings is projected to be major strategy followed by key players to increase their market presence over the foreseeable future.
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