Automotive Wrap Films Market Size, Share & Trends Report

Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Trucks, Buses, Passengers Cars), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2024 - 2030

Report ID: 978-1-68038-674-5
Number of Pages: 125
Format: Electronic (PDF)

Historical Range: 2018 - 2022
Industry: Bulk Chemicals

Market Segmentation

Automotive Wrap Films Application Outlook (Volume, Kilotons, Revenue, USD Billion, 2018 - 2030)
- Trucks
- Buses
- Passengers Cars
Automotive Wrap Films Regional Outlook (Volume, Kilotons, Revenue, USD Billion, 2018 - 2030)
- North America
  - North America Automotive Wrap Films Market, By Application
    - Trucks
    - Buses
    - Passengers Cars
  - U.S.
    - U.S. Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Canada
    - Canada Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
- Europe
  - Europe Automotive Wrap Films Market, By Application
    - Trucks
    - Buses
    - Passengers Cars
  - UK
    - UK Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Germany
    - Germany Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - France
    - France Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Italy
    - Italy Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Belgium
    - Belgium Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Netherlands
    - Netherlands Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Spain
    - Spain Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Poland
    - Poland Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
- Asia Pacific
  - Asia Pacific Automotive Wrap Films Market, By Application
    - Trucks
    - Buses
    - Passengers Cars
  - China
    - China Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - India
    - India Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Japan
    - Japan Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Australia
    - Australia Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Indonesia
    - Indonesia Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Malaysia
    - Malaysia Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Thailand
    - Thailand Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - New Zealand
    - New Zealand Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Philippines
    - Philippines Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
- Central & South America
  - Central & South America Automotive Wrap Films Market, By Application
    - Trucks
    - Buses
    - Passengers Cars
  - Brazil
    - Brazil Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - Argentina
    - Argentina Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
- Middle East & Africa
  - Middle East & Africa Automotive Wrap Films Market, By Application
    - Trucks
    - Buses
    - Passengers Cars
  - Saudi Arabia
    - Saudi Arabia Automotive Wrap Films Market, By Application
    - Trucks
    - Buses
    - Passengers Cars
  - UAE
    - UAE Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars
  - South Africa
    - South Africa Automotive Wrap Films Market, By Application
      - Trucks
      - Buses
      - Passengers Cars

Automotive Wrap Films Market Dynamics

Driver: Increase In Demand For Mobile Advertising

Mobile advertising has emerged as an affordable and effective means of advertising over the past few years. Using automotive wrap films allows conversion of any vehicle including car, bus, and truck into a moving billboard, thus facilitating an increased number of views per day. Billboard advertising is restricted to particular zones, mobile advertising does not have any restrictions, thus allowing effective advertising. In addition, cost-effectiveness, ease of removal & re-application, and protection of original paint are expected to augment demand over the next six years. Automotive wrap films not only carry out their primary task of personalizing vehicles or advertising but also shield vehicles from scratches and scuffs. Fleet wraps are highly suitable for promoting and advertising new products. They are also used to create awareness about marketing events and increase name recognition by 15 times than other advertising media. Growing population and ongoing urbanization have led to consumers spending most of the time outside their homes at places such as airports, railways, stations, streets, and malls. These factors are expected to fuel demand for mobile advertising over the coming years.

Driver: Low Cost As Compared To Vehicle Paint

Automotive wrap films are a cost-effective and efficient method for the customization of any vehicle. These protect the original paints of cars and maintain their resale value. The lifespan of automotive wrap films is longer than low-quality vehicle paints. Moreover, these films result in low maintenance costs of vehicles. Vehicle wraps can be easily removed and re-applied to change color and texture that is not possible with paints. They offer higher quality than paints, leading to an increased overall return on investments for the end user. Spot graphics are the most cost-effective wraps as they are applied only to a particular area of the vehicles. A high level of flexibility and a long lifespan of automotive wrap films are expected to augment their demand globally over the forecast period.

Restraint: Technical Complexity

Wrapping a vehicle requires a high level of efficiency and proper environmental conditions. Proper printer coding should be done to get vibrant color and look on the wrap. In the case of a coding error, the design is dull and unfit to be used for vehicle wrapping. The preparation stage of the vehicle is the most time-consuming process wherein the vehicle surface has to be checked for any weather trims, cracks, and fenders. It is necessary to make sure that these cracks are clean and wax free in order to get a perfect wrap finish. The vehicle has to be washed a day before and should be completely dry while wrapping. It is first cleaned with a solution to remove all the wax content followed by alcohol to make sure that no solution is left. Furthermore, the temperature at which the wrap is installed is also essential for the proper installation of the vehicle wrap, for instance, at high temperatures, the wrap may overstretch, and at low temperatures, the wrap may shrink. The wraps are not a preferable option if the vehicle already has deep scratches, dents, corrosion, or any other roughness on it. Stringent technical standards to achieve a perfectly finished wrap act as a restraint for the automotive wrap films market.

What Does This Report Include?

This section will provide insights into the contents included in this automotive wrap films market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Automotive wrap films market qualitative analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments

Automotive wrap films market quantitative analysis

Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance

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