Global baby food packaging market is anticipated to grow at a CAGR of over 2.5% from 2015 to 2022. Increasing requirement of premium quality solid food and milk products is expected to stimulate the food-safe packaging materials over the forecast period. Food packaging industry holds baby care segment as the most dynamic category and has witnessed transitions in consumer demand for packaged materials.
Global baby food industry generated revenue over USD 36 billion in 2014 and is estimated to grow at a CAGR of over 5% over the forecast period. This is estimated to remain the major factor driving market growth over the forecast period.
Traditional format of paper and glass jars are being replaced with alternative air-tight packaging formats that cater the parents’ requirements. Improved quality of baby milk and baby food products is expected to gain significance owing to increased concern over the nutritional intake and safeguarding baby health.
Increasing disposable income coupled with escalating inclination towards nutritional food is expected to positively influence the premium quality baby food products. Willingness to pay premium price for quality products is expected to drive the packaged food products. Packaged food products are expected to gain significance owing to their resilience to external environment while preventing contamination of contained food products.
Rising concern for shelf life and nutritional value of baby food content are expected to influence the materials used in food packaging. A major ingredient of these materials, Bisphenol A is observed to raise concern among parents regarding safety of food products for the babies. It enhances physical resistance characteristics of glass jars and plastic bottles.
Variety of packaging material such as folding cartons, cans, flexible packaging, glass jars, and plastic containers are used for baby food products. Non-urban areas are still accustomed to traditional way of packaging baby food. However, an inclination for premium priced products is observed among the urban counterpart owing to increasing participation of women workforce.
Materials such as glass and plastic containers dominated the industry accounting for over 70% of global baby food packaging market volume share over the forecast period. Other packing materials such as metal cans, flexible packaging, folding cartons and other packaging formats comprise the rest of market and mark their presence according to product availability in various regions.
Thin materials with microwaveable characteristics are expected to drive the packaging demand as it caters to parents’ requirement for simplifying the baby meals preparation. Growing demand for these materials is expected to steer the sachets and thin plastic containers for baby food over the forecast period.
Product packaging material made of plastics comprises materials that enhance its durability and resistance to physical and chemical environment. These materials possess characteristics that can withstand moisture and temperature changes and preserve the contained food product nutrients.
Major food products that have gained importance in baby care segment include solid baby food and milk products. Milk is observed as the largest food product segment accounting for over 50% of market revenue share in 2014. While other dairy and food products comprise rest of the food product segment, their presence in the regional markets is affected by the consumer preference for type of food products and brand perceptions.
Rapid urbanization coupled with increasing hectic lifestyle is expected to drive the product demand in economies such as the U.S., India, Brazil, and Vietnam. Increased disposable income coupled with rising demand for milk products is also expected to drive the food packaging demand over the forecast period.
Shifting consumer preference for homemade food products in European regions such as the UK, Poland, and France are expected to influence the packaged food products. However, the demand for milk products is expected to steer the product demand over the forecast period. External factors such as birth rate and food safety guidelines are expected to influence the baby food packaging industry over the forecast period.
Major players operating in the segment include Bericap, Du Pont, Hindustan National Glass & Industries, Celplast, Cascades, Danone, Hipp, Heinz, Nestle, Tommee Tippee, Amcor, Mondi Group, Winpak, AptarGroup, Sonoco and Tetra Laval.
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