Backend as a Service (BaaS) also referred to as Mobile Backend as a Service (MBaaS), is an approach for allowing web developers and mobile app developers to connect applications to backend cloud storage. It also helps them provide popular features such as social networking integration, push notifications and user management. Similar to Platform as a Service (PaaS), BaaS also aims to accelerate application development, and provides developers with resources including messaging tools, content, API driven services, etc.
Mobile applications have been enjoying steady demand over the past few years, and have become a crucial business segment in the IT space. Surge in demand for smartphones and bundled applications have intensified competition, and availability of useful applications has become a key parameter for purchasing a mobile phone. Trends such as bring your own device (BYOD) have spurred the need for rapid application development, which is expected to be a significant market driver. Companies have been offering middleware, integrated development environment (IDE), software development kit (SDK), and server side infrastructure for increasing ease of development. For instance, Facebook acquired cloud-based platform Parse in 2013, which provides backend services and eliminates the need for managing servers and complex infrastructure.
The host of benefits offered by BaaS is expected to favorably impact the market over the next few years. These include efficiency gains, provision of a bundled infrastructure that deals with operational concerns such as security and scalability, and faster time to market among others. Developers of all platforms require BaaS for higher efficiency; however, it is particularly popular for mobile platforms of Android and iOS. Since it helps abstract the complexities of managing infrastructure, developers can focus on front-end activities, marketing, etc.
North America is expected to be the largest market segment over the next few years; the market in Asia Pacific is expected to grow higher than the global average. There exist a significant number of startups in the industry, and the degree of competition is high. Major market participants include Apple Inc., Microsoft Corporation, appMobi, BaasBox, Deployd, Kinvey, Proxomo Software, and StackMob among others.
This report, by Grand View Research, takes a closer look at the Backend as a Service (BaaS) industry, providing a holistic perspective on market dynamics, trends, supply and demand. The report deep-dives into the market and segments it on multiple levels and providing key insights on a macro as well as micro level. The study aims at providing granular information, regarding estimates and forecasts for key end-use segments including enterprises and small and medium businesses (SMB). Estimates and forecast have been provided for computing platforms including mobile and web, and application segments including entertainment, enterprise, and others. The report also provides the same level of information for key regional markets.
This research report analyzes various factors which have been driving and inhibiting the global Backend as a Service market in the past. In addition, the report analyzes the impact of each driver and restraint on the market growth, which forms the base for market forecast. The report also showcases the opportunities available in the market which may act as future drivers for the market.
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