Global cellular network subscription market has shown a tremendous growth in last few years and is expected to increase over specified period owing to evolving mobile industry. Popularity of smart-phones, dongles, tablets, iPhones, and iPads is expected to drive its growth over the forecast period. It depends on the availability of the network, data, charges to be paid for the usage of data, and other additional services provided by industry players. Operators provide two different types of subscription such as pre-paid and post-paid. The calling, data, and other charges applied in pre-paid and post-paid plans are different.
One single consumer has multiple connections. If a single person uses two SIM-Cards, then he\she will be considered as two users instead of one. This multiple connection by a single consumer has increased the number of global mobile users. Many customers have multiple devices or SIMs to use the best tariffs, while firms in industry sectors release many M2M applications to increase their own productivity and capture new markets.
Increase in the use of smart-phone and application has simultaneously increased the reliability of the consumer. This dependency may show a major impact upon cellular network subscription market. Introduction of 4G is expected to boost its growth over the forecast period. Mobile data price and its availability are expected to be one of the major drivers. Declining price is one of the restraints in the growth in revenues for operators. As a result of which, Average Revenue Per User (ARPU) has shown a major decrement across the globe.
Industry players not able to transform their network from 3G to 4G may lose their customer base. By device sharing technology, one needs not to own a mobile or be a mobile subscriber. Total mobile connection does not take into account all the device types like tablets, dongles, and routers.
5G services are also expected to show promising growth owing to their applications with high economic and social value. Mobile device is expected to play a crucial role in everyday lives. However, some of the 5G applications identified can also be enabled by 4G networks.
Europe and North America are expected to show sluggish growth over the specified period owing to market maturity. Asia Pacific is anticipated to be the key region over the specified period of time due to rapidly increasing mobile subscriber base and growing preference for 4G services in countries such as India and China.
Some of the key players are Airtel, Reliance, China Mobile, Vodafone, China Unicom, Axiata, Maxis, Megafon, Bridge Alliance, Singtel, BSNL, IDEA Cellular, TATA Indicom, and Aircel. Other prominent operators include AT & T mobility, Verizon Wireless, Etisalat, T-Mobile, STC, Telia Sonera, Orange, China Telecom, Telenor, Vimpelcom, and MTN Group.
Industry participants may make huge investments to maintain or to increase its customer base and to improve the level of customer service. These improved services may help industry players to gain customer satisfaction. Bharti Airtel is about to invest USD 3 billion for expansion in India in the financial year 2016.
In April 2013, Verizon Wireless announced the completion of acquisition of partnership interest in Mohave Cellular Limited Partnership from Frontier Communications and Rio Virgin Telephone. This acquisition has expanded its penetration in northwest Arizona. In January 2011, Corning Incorporated announced acquisition of Mobile Access to enhance its product portfolio. This acquisition will allow Corning Incorporated to expand its line of innovative telecom solutions beyond its enterprise optical and Fiber To The Home (FTTH) solution.
In May 2013, Sprint announced completion of acquisition of 20MHz of PCS spectrum in various Midwest areas including South Bend, Chicago, and Champaign. It also acquired 10Mhz of PCS spectrum in the St Louis. This extra spectrum is expected to improve customer-experience. In April 2014, Bharti Airtel announced a new agreement with IBM to manage its infrastructure and application services in India over next five years.
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