Cheese is a food derived from milk that is produced in a wide range of flavors, textures, and forms by coagulation of the milk protein Casein. Cheese powder is essentially dehydrated cheese. Cheese powders are a substitute for hard cheese due to their convenience in handling, shelf stability, and storage. Manufacturers get a better value by using high flavored cheese that makes much more flavorful cheese powder. Cheese powder can be marketed as reduced-fat or reduced-sodium by using low-fat and low-salt cheese as the cheese ingredient. Cheese powder has higher demand outside of the U.S., as countries with fewer dairy resources develop western taste buds.
An average American consumer eats around 23 pounds of cheese per year as per the New Yorker.
The cheese powder market is expected to grow gradually from 2014 to 2025. The global cheese powder market is segmented on the basis of types and application.
On the basis of types, the global cheese powder market is classified into Cheddar, Parmesan, American Cheese, Blue Cheese, Mozzarella, and others (creams & desserts, processed meat & egg products, and side dishes). Cheddar cheese is the most popular variety of cheese in the world. Cheddar is a firm-to-hard cheese with a natural color of white to pale yellow. A coloring agent is often included in the cheese milk; which produces cheddar with an orange color. The flavor of cheddar cheese can range from mild to sharp depending on the duration of aging. Cheddar cheese held the largest market share in 2015 due to increasing usage in the convenience food and fast food market. Parmesan, Blue cheese is expected hold the largest share during the forecast period; thanks to the saturation in Cheddar cheese.
Cheese Powder provides a unique combination of taste, functionality, and convenience, thereby making it the obvious choice in virtually any food system. Cheese powder consists of many applications in food market such as biscuits, savory snacks, bakery, sauces, soups, dips and dressings, flavor and seasoning blends, processed cheese, etc. The ready meals segment is expected to grow at the highest CGAR with the largest market during the forecast period.
Geographically, the global cheese powder market is classified into North America, Europe, Asia Pacific, Latin America, and Rest of the World. North America accounts for the largest share in the cheese powder market; which is then followed by Europe and Asia Pacific. This is due to the improved standard of living of the consumers leading to increasing demand for ready-to-eat meals. The global market for Asia Pacific region is expected to grow during forecast period with the highest CAGR with increasing urbanization in developing countries like China, India, Indonesia, and Malaysia. This is due to growing disposable income and increasing population in this region.
The companies in the cheese powder market are focusing on expansions, new launches and acquisitions; thereby driving the market for cheese powder. The increasing disposable income, busy lifestyle, new launches, increasing working women population, global convenience food and fast food industry, increase in consumer spending, rapid urbanization, demand for ready-to-eat meals, etc. are the main drivers for increasing cheese powder market. Most of the leading companies are headquartered in the U.S. as it is the main market for cheese powder production. The innovative product offerings have also increased the demand for cheese powder.
The high growth prospects in emerging markets from developing regions provide new growth opportunities for market players. The key players are as follows:
Lactosan A/S, Land O'Lakes, Inc. Kerry Group Plc and Krafts Foods Group, Inc., and Archers Daniels Midland Company
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