Increasing digital technology application in various avenues such as communications, medical and science is expected to be a major factor driving the global digital transformation market. Governments across the globe are shifting their focus towards utilizing digital services for various purposes such as data storage, public relations and communication. Reduced scope of data degradation and ease of access are primary factors driving importance for digital storage spaces. This trend is expected to further complement the market growth. Technological advancements in digital electronics coupled with their increasing application in various industries such as construction and automotive are expected to augment the market growth over the forecast period. Major companies ranging from manufacturers, service providers to distributors are actively adopting digital technologies such as social media, cloud storage and 3D printing in order to improve their business operations. Marketers have been adopting digital tools to increasing their customer reach. Such trends are expected to propel the global digital transformation market growth. Rising demand for simpler user interfaces and better access to technology have resulted development of optical computing systems and augmented reality (AR) devices. These technologies are being widely used in industrial designs, construction, medical, transportation and military applications. Growing market for AR devices such as eyeglasses, heads-up displays and spatial augmented reality is expected to drive digital transformation services demand which in turn is expected to have a positive impact on the global market.
North America is a major regional digital transformation market. High awareness regarding digital transformation among major business organization coupled with increasing utilization of digital marketing platforms is expected to drive North American market. Growing IT & IT services industries in emerging markets such as China and India coupled with presence of major digital technology companies in Japan and South Korea are expected to drive Asia Pacific digital transformation market. Companies in the region are actively incorporating digital technologies to improve their businesses. Growing demand for digital transformation services on account of the above stated is expected to further complement the Asia Pacific market growth.
Some of the major companies operating in the global digital transformation market include Capgemini Consulting Global, Persistent Systems, IBM, Accenture, Econsultancy, Tata Consultancy Services and Cognizant.
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