Increasing internet usage as well as penetration is expected to drive the global e-mail marketing market. E-mail marketing offers several benefits to large as well as mid-sized businesses leading to increased adoption. The global e-mail marketing market is expected to witness significant growth over the forecast period owing to factors such as growing number of e-mail marketing and hosted service providers.
Emerging trends such as mobile marketing owing to smartphone proliferation is also expected to fuel market demand over the next few years. Smartphone usage allows users to access a large pool of data or information creating avenues for market growth.
Lack of infrastructure, particularly in the emerging economies may pose to be a challenge to the e-mail marketing market growth. Continuously evolving technology along with growing security issues is also expected to hinder market growth. Stringent regulations pertaining to user data privacy may also hamper market growth. Increased adoption of social media platform as a marketing media, pose a serious threat to several e-mail marketing companies. Owing to which service providers focus on developing innovative web solutions.
Asia-Pacific is expected to witness high growth owing to the large number of internet user in this region. However, North America emerged as the most dominant regional market owing to increased penetration and technology maturity. Key e-mail service providers include Pinpointe, Mailigen, iContact, GetResponse, Constant Contact, Campaigner, and Vertical Response. Vendors focus on providing several in-built features and help end-users automate processes, which helps generate leads for the sales team easily and quickly.
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