Global electrophotographic printing market is expected to witness robust growth over the coming six years. Increasing usage of electrophotographic printing in the packaging industry is the key driver contributing to the market growth over the forecast period. Furthermore, increasing investments, technological advancement in the printing industry and rising acceptance levels of digital printing are the factors anticipated to enhance the growth of electrophotographic printing market.
Electrophotographic printing technology is also known as xerography or laser printing. It prints images on an imaging substrate such as glass, paper, metal, and fabrics. This technology is majorly used for commercial purpose owing to the benefits associated with it such as cost effectiveness, functioning at very high speed and ability to print on a large scale. The rate ranges from 4 PPM to 1000 PPM.
The technological advancements resulting in increased productivity and reliability of electrophotographic printing is projected to drive the market growth. This trend is making the technique more cost effective and helps in optimization of output. In February 2016, Kodak announced the latest NEXPRESS color press printer and its next generation electrophotographic platform which is composed to deliver the highest quality print with the greatest value.
Another product using electrophotographic printing technology is Miyakoshi Digital Press 20NX-5000 (on demand printer) which shows high-quality approach owing to the presence of ultrafine particle liquid toner. It is used in printing catalogs, pamphlets, photo-books and direct mails. The advantages associated with it are variable data printing on each page, decreased labor and inventory cost, and low maintenance resulting in more profitable condition
By product types, the market is segmented into monochrome and color printing. The color electrophotographic printing is projected to dominate the market segment. Clients focused towards improved packaging standards of their product are estimated to increase demand for electrophotographic printers further fueling the growth.
By application, it is segregated into commercial printing, labels, and packaging, office stationery, security, directories, advertising, catalogs, magazines, newspapers, and books.
The increasing usage of electrophotographic printing in the packaging and labeling industry is expected to be one of the main factors fuelling the market growth. Consumer goods manufacturers adopt this technology for facilitating innovative marketing practices such as improved product packaging for better commercialization. Attractive product packaging helps in increasing the customer base of the product which further increases the product penetration rates. The manufacturers and brand owners are focusing on the usage of innovative electrographic printers to enhance the brand appeal of their products. Thus, the aforementioned rising need from the packaging industry is estimated to contribute towards the market growth in the coming six years. Also, rising investments for improving marketing strategies by client companies and, growing healthcare, retail and food industries are anticipated to boost further the growth of global electrographic printing market over the decade.
By geography, the global electrographic printing market is segmented into North America, Europe, Asia-Pacific, Latin America and MEA. North America is likely to lead the market owing to the innovative and mature market regarding printing. Also, well-established manufacturing companies and high marketing investment are the factors leading to the growth in this region.
Asia-Pacific is anticipated to witness the fastest growth over the forecast period. Rising technological innovations, increasing disposable income levels and increasing sales of printers and computers in this region are anticipated to increase demand for electrophotographic printing. In emerging countries such as India, Japan, and China, Japan is expected to hold the largest regional segment, owing to the developing manufacturing companies and high demand for digital printing in this region.
The major players include HP, AB Graphic International, Xeikon and, Landa. Other prominent participants are Eastman Kodak Co., Fuji Xerox Co. Ltd., Canon Inc., Flint Group, Associated Labels, Anglia Labels, Dixie Toga, Ball, Consolidated Labels, Cenveo Labels and Packaging Group, Dainippon Screen Group, EC Labels, Durst Phototechnik, Edwards Label and, Frontier Labels.
In November 2015, Flint Group announced its acquisition plans of Xeikon, which is engaged in printing labels, documents, folding cartons and, color inkjet presses.
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