The global enterprise streaming media market is expected to gain prominence over the forecast period, which can be attributed to the commercialization of the IT industry and the exponential expansion of enterprises on the global levels. Concurrently, the increasing interest for incorporating videos and animations along with Unified Communications & Collaborations (UC&C) portfolios in enterprise streaming medium has fueled the market expansion. The enterprise streaming media enables companies to effectively connect to their employees and the customers. All major sectors such as industrial, urban, rural, and commercial face the need for effective communication. This need is additionally intensified by the rising globalization of companies. Effective communication can be achieved with the help of video interfaces, which facilitate in improving the outreach and output. The implementation of video interfaces has led to a substantial growth in the enterprise streaming media market. Moreover, the implementation of enterprise video provides cost-efficiency and flexibility in working environment, thereby reducing the overall capital expenditure. Increasing adoption of progressive technologies such as cloud storage technologies and Bring Your Own Devices (BYOD) culture amongst many industries are the major driving forces for enterprise streaming media market. The development of new technologies has created a doorway for advanced video platforms. Such video platforms entail integrated communication systems, unified communication system, immersive telepresence, social data analytics, and smart cloud along with use of high definition content. With the aim to provide high-quality video content in the enterprise streaming media market, service providers, and hardware and software vendors are inclined towards offering storage, footnotes, catalogs, retrievals, and distribution solutions.
Global organizations are increasingly opting for advanced communication services and technologies such as video conferencing to communicate with their employees and customers. The integration of consumer and enterprise market has subsequently created an astounding shift in the enterprise streaming media market. With the aim to make their products and services more visible in the market, enterprises are focusing on new and better use of media and platforms such as YouTube and other social media websites. Apparently, the widespread use of high-speed internet has led to rise in online shopping and promotion of products. Vendors need to make the most from opportunities such as online promotion since they are relatively cheap and have a wide and deep penetration into the market. Streaming media facilitates people to work remotely and effectively. Moreover, it saves the efforts of travelling places for face-to-face meetings, thereby saving subsequent costs.
The enterprise streaming media market can be segmented on the basis of applications, industry verticals, hardware & software used, services provided, and their modes of delivery. The enterprise streaming media marketplace consists of delivery modes such as webcasting, web conferencing, video conferencing, and video streaming. Enterprise streaming media is extensively used in knowledge sharing, corporate development, management, learning, and development. Moreover, the enterprise streaming media finds application in various industry verticals such as healthcare, banking and financial services, manufacturing, telecom & IT, retail & consumer goods, education, media & entertainment, and government along with transportation & logistics.
The global enterprise streaming media market is currently dealing with the challenge of adoption of substitute technology in the market. Free streaming media solutions have hindered the growth of this market. Numerous enterprises make use of such streaming media services in the absence of strong media streaming solutions. Replication of videos for content-creation is on rise, which shall adversely affect the enterprise market. Major concerns such as digital rights and copyrights mismanagement due to information leakage are expected to restrain the growth of the market.
Countries from the North American region are expected to dominate the global enterprise streaming media industry. A highly tech savvy population and high number of internet users are expected to drive the market in this region. The growing use of social media and platforms in the Asia Pacific region is expected to impel growth in this region especially in countries such as India, China, and Japan.
Key players dominating the enterprise streaming media marketplace are Abcast Inc., Adap.tv Inc., Adobe Systems Inc., Apple Inc., Avaya, AVI-SPL Inc., Cisco Systems, Digitalsmiths Corp., Digital Rapids Corp., Haivision Systems Inc., Ignite Technologies, Inc., Internap Network Services Corp., Kaltura, Kontiki, Microsoft Corp., Origin Digital Polycom Inc., Polycom, Qumu Corp., RealNetworks Inc., SAP AG, Sonic Foundry, Spirent Communications PLC, and Wowza Media Systems LLC.
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