In the present scenario, a number of data centers in IT organizations are tackling with issues such as increase power consumption, cooling and space. With the rising cost of electricity, regulations by government, standardizations and the corporate social responsibility of companies, there is an undying need of energy-efficient green data centers in the industry. A green data center facility is designed to optimize the performance of every component for maximum energy efficiency and reduce the environmental impact. Various advance computing technologies and services are being implemented to optimize computing environments and further lower the cost of operations associated with enterprise computing. For lowering the computing costs, data center facilities are looking toward green solutions such as natural air cooling and precision data center cooling solutions. The construction and operations of green data center includes advance technologies and strategies such as use of low emission building materials, paints and carpets, waste recycling, sustainable landscaping, usage of alternative technology such as evaporative cooling, heat pumps and photovoltaic, use of electric or hybrid cars and installation of catalytic converters on generator backup.
The green data center market can be segmented on the basis of solutions, services, industry, and user. Solutions include management software, power cooling, networking, server and green solutions. Key services include monitoring, system integration and professional services. These data centers can be used across a host of industries, such as healthcare, government, public, banking and financial services, telecom and IT. User type segmentation includes colocation providers, cloud provider and enterprises. In North America and Europe, the climate is favorable for green data centers and countries like Canada, Sweden have cold climate that provide natural cooling solution as most energy is consumed in cooling of servers and equipment. Thus, the market is expected to grow at a fast pace in North America and Europe. With the advent of the IT industry in Asia Pacific, the demand for green data centers is high on the agenda for IT firms. Key market drivers include environmental regulations by government, increase demand for data storage, rising energy cost. The key restraints in this market are lack of awareness, high initial cost, incompatibility of present data centers with advanced green data centers, thus posing hindrance for the market. Key market players are Cisco systems, Oracle, Hewlett-Packard, Dell, IBM, EMC Corp, APC Corp, Huawei Technologies, Fujitsu Corp among others.
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