Global higher education market has emerged in past twenty years and has been constantly growing. Number of public and private institutions, ministries of education, government agencies, and educational and testing companies has been growing rapidly. There has been high competition between public and private educational institutes with an intention to draw faculty, students, research funds, and business partners for association from around the globe. E learning and mLearning are the two higher education learning modes.Few higher education standard and regulations are Gramm-Leach-Bliley Act, Higher Education Act of 1965, Health Insurance Portability and Accountability Act, and Family Educational Rights and Privacy Act. Increased connectivity and hardware, privacy of cloud based resources, replacement of device based computing, personalization of technology, and emergence of collaborative and online learning are expected to be major drivers for higher education market. High education cost, decreased government funding and difficulty in adopting server based computing may pose major challenge for this market. Strategic alliance and partnership, new technological developments and ease of deployment may be major opportunities for this market. Increasing competition may place high pressure on established universities’ business models.
On the basis of software solutions provided, market can be segmented into campus technology, data security and compliance, student and curriculum, performance management, content and collaboration and other solutions. Tablets, PCs, projectors, interactive white boards, and printers are the segments on the basis of the hardware devices technological advancements in education has played an important role in enabling educators and student to grab leading opportunities.
On the basis of service provided, market is segmented into consulting and advisory, implementation, and training and support services.
By end user, market can be segmented into private colleges, community colleges and state universities. Student information system, learning management system, document management system, learning content management system and student response system are few higher education systems.
By region, market is segmented into North America, Europe, Asia Pacific, Africa and Middle-East, and Latin America. Vendors are offering software and hardware solutions and they are also focusing on technological deployment expansion with in new and existing user accounts. Key niche players in higher education market are Cisco Systems, Inc., Blackboard, Inc., IBM, Adobe Corporation, Educomp Solutions, Desire2Learn Inc., Dell, Inc., Xerox Corporation, Oracle Corporation, Smart Technologies, Inc., Three River Systems and Panasonic Corporation. Other market players such as Hexaware Technologies, rSmart, Instructure, Inc., and Workday offer software and services at relatively low cost for higher educational institutes.
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