The global laptop market is expected to witness steady growth over the forecast period. The growth may be attributed to growing consumer demand coupled with increasing number of public projects especially in developing countries such as India and China. Increasing commercial demand for these devices may favorably impact product demand. In addition, the industry is poised for growth owing to decreasing laptop prices resulting in increasing adoption of these devices. Growing corporate sector and digitization of education in developing economies is also estimated to propel product demand over the next few years.
A laptop is a portable personal computer with a clamshell form factor. These are commonly used in a variety of settings including at work, in education, and for personal multimedia. Emergence of new laptop models paired with rising replacement rate is anticipated to drive the industry growth. Emerging trends such as increasing R&D innovations and growth of industrialization is also expected to fuel demand. Growing demand for real-time communication along with collaborative workspaces owing to rapid industrialization and business expansion especially in developed countries, may spur market demand significantly.
Changing work style and increasing need for 24/7 access to information may fuel industry growth. Rising procurement cost coupled with increasing number of new professions across the corporate and household segment may catapult growth over the forecast period. Integrating innovative features in laptops such as touch screen display, high definition, integrated Wi-Fi and development of wide area wireless technologies may also drive industry demand. Increasing availability of affordable touch-based laptops, 2-in-1 hybrid laptops and price drops of thin and light laptops are estimated to elevate product demand significantly.
Growing popularity and adoption of smartphones and tablets are expected to hinder market growth extensively over the coming years. Technological advancements in tablets and smartphones have enabled these devices to serve the same purpose as a laptop. Several benefits offered by tablets over laptops such as compact size, light weight and easy mobility, are estimated to propel tablet demand over the next few years. Additionally, features such as gaming, internet access and enterprise application incorporated in smartphones and tablets make them more preferable than laptops. Moreover, rise in possible health hazards related to keeping the machine on the lap for long hours have significantly instigated manufacturers to develop different products including notebook, air book, net book and life book. This is further anticipated to negatively impact market growth.
Asia Pacific is estimated to exhibit high growth over the forecast period, which may be attributed to rapid industrialization and growing corporate sector in the region. Developing countries such as China and India are expected to contribute significantly towards industry growth owing to rising consumer disposable income paired with increasing digitization of education in these regions. North America is expected to account for majority market share in the global market closely followed by Europe owing to the presence of a mature laptop market in the region. In addition, rising efforts for business expansion may also escalate product demand in this region. Middle-East and Africa is also anticipated to witness substantial growth due to increasing consumer demand during the holiday season.
Key industry participants include Acer, Apple, Asus, Dell, HP, Lenovo, Fujitsu, Haier, Hisense, Samsung and Toshiba. Vendors competing in this market are continuously making efforts to develop products with maximum differentiation in order to improve market share. Manufacturers emphasize on incorporating latest advanced features in laptops for achieving competitive advantage. Companies in this market are investing heavily in R&D and innovation in order to compete well and cope with increasing competition from counterparts such as tablets. Vendors are also expected to cut price in order to compete strongly in the global market. However, decreasing price of laptops in the short run may concern the long term viability of vendors’ existence in the market space.
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