Nail Polish Market Size, Share & Trends Report

Nail Polish Market Size, Share & Trends Analysis Report By Product (Regular Nail Polish, UV Gel Nail Polish, Dip Powder, Acrylic), By Distribution Channel (Supermarkets & Hypermarkets, Salons & Spas), By Region, And Segment Forecasts, 2024 - 2030

Report ID: GVR-1-68038-631-8
Number of Pages: 110
Format: Electronic (PDF)

Historical Range: 2018 - 2022
Industry: Consumer Goods

Market Segmentation

Nail Polish Product Outlook (Revenue, USD Million, 2018 - 2030)
- Regular Nail Polish
- UV Gel Nail Polish
- Dip Powder
- Acrylic
- Polygel
- Others
Nail Polish Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Supermarkets & Hypermarkets
- Pharmacies and Drugstores
- Specialty Beauty Stores
- Salons and Spas
- E-commerce/Online
- Others
Nail Polish Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
  - North America nail polish market, by product
    - Regular Nail Polish
    - UV Gel Nail Polish
    - Dip Powder
    - Acrylic
    - Polygel
    - Others
  - North America nail polish market, by distribution channel
    - Supermarkets & Hypermarkets
    - Pharmacies and Drugstores
    - Specialty Beauty Stores
    - Salons and Spas
    - E-commerce/Online
    - Others
  - U.S.
    - U.S. nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - U.S. nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - Canada
    - Canada nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - Canada nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - Mexico
    - Mexico nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - Mexico nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
- Europe
  - Europe nail polish market, by product
    - Regular Nail Polish
    - UV Gel Nail Polish
    - Dip Powder
    - Acrylic
    - Polygel
    - Others
  - Europe nail polish market, by distribution channel
    - Supermarkets & Hypermarkets
    - Pharmacies and Drugstores
    - Specialty Beauty Stores
    - Salons and Spas
    - E-commerce/Online
    - Others
  - Germany
    - Germany nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - Germany nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - UK
    - UK nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - UK nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - France
    - France nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - France nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - Spain
    - Spain nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - Spain nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - Italy
    - Italy nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - Italy nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
- Asia Pacific
  - Asia Pacific nail polish market, by product
    - Regular Nail Polish
    - UV Gel Nail Polish
    - Dip Powder
    - Acrylic
    - Polygel
    - Others
  - Asia Pacific nail polish market, by distribution channel
    - Supermarkets & Hypermarkets
    - Pharmacies and Drugstores
    - Specialty Beauty Stores
    - Salons and Spas
    - E-commerce/Online
    - Others
  - China
    - China nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - China nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - Japan
    - Japan nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - Japan nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - India
    - India nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - India nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - South Korea
    - South Korea nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - South Korea nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
  - Australia & New Zealand
    - Australia & New Zealand nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - Australia & New Zealand nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
- Central & South America
  - Central & South America nail polish market, by product
    - Regular Nail Polish
    - UV Gel Nail Polish
    - Dip Powder
    - Acrylic
    - Polygel
    - Others
  - Central & South America nail polish market, by distribution channel
    - Supermarkets & Hypermarkets
    - Pharmacies and Drugstores
    - Specialty Beauty Stores
    - Salons and Spas
    - E-commerce/Online
    - Others
  - Brazil
    - Brazil nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - Brazil nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others
- Middle East & Africa
  - Middle East & Africa nail polish market, by product
    - Regular Nail Polish
    - UV Gel Nail Polish
    - Dip Powder
    - Acrylic
    - Polygel
    - Others
  - Middle East & Africa nail polish market, by distribution channel
    - Supermarkets & Hypermarkets
    - Pharmacies and Drugstores
    - Specialty Beauty Stores
    - Salons and Spas
    - E-commerce/Online
    - Others
  - South Africa
    - South Africa nail polish market, by product
      - Regular Nail Polish
      - UV Gel Nail Polish
      - Dip Powder
      - Acrylic
      - Polygel
      - Others
    - South Africa nail polish market, by distribution channel
      - Supermarkets & Hypermarkets
      - Pharmacies and Drugstores
      - Specialty Beauty Stores
      - Salons and Spas
      - E-commerce/Online
      - Others

Nail Polish Market Dynamics

Driver: Growing Innovation In Nail Polish Formulas

The nail polish market is experiencing growth, driven by innovations in formulas that cater to evolving consumer preferences and beauty trends. The industry is witnessing a surge in dazzling colors, with vibrant and bold hues, subtle pastels, and metallic finishes remaining a top priority for consumers. These diverse color options provide consumers with a wide array of choices for self-expression. Many brands are now focusing on long-wearing formulas that resist chipping and peeling. Gel nail polish, for instance, provides a durable and glossy finish that lasts longer than traditional polish. One of the key trends influencing the market is the growing demand for clean and non-toxic formulas. Consumers are increasingly prioritizing health-conscious and sustainable nail care, seeking products free from harmful chemicals, vegan options, cruelty-free formulations, and eco-friendly packaging. The growing demand for safer ingredients has led to manufacturers and nail salons launching clean, non-toxic nail polish formulations, driving market growth. In November 2021, freecoat nails, the first non-toxic nail and beauty bar franchise, launched its own branded, non-toxic, cruelty-free polish line. The collection includes 15 vibrant shades, glossy and matte topcoats, and cuticle oil, adhering to clean beauty standards with vegan, cruelty-free, non-toxic, and gluten-free formulations. The increasing consumer demand for cleaner and ethical beauty choices is driving the growth of cruelty-free formulations, further driving the market growth. Manufacturers in the industry are recognizing the demand for halal beauty products to cater to a diverse consumer base. The launch of halal-certified nail polishes highlights the industry's growing emphasis on inclusivity and diverse consumer needs. In March 2023, Nail Deck, a Singapore-based nail care company, developed a range of halal nail polishes under the brand Dani + Kiara. These polishes are not only popular with Muslim consumers due to their water permeability (wudu-friendly) but also attract non-Muslim customers interested in clean beauty.

Restraint: Rising Popularity Of Artificial Nails

Changing consumer preferences are driving the demand for artificial nails, which is projected to remain a threat to the growth of the nail polish market. The COVID-19 pandemic and associated salon closures and social distancing measures led to a surge in the popularity of artificial nails. According to June 2023 news articles published on cew.org, artificial nails surpassed traditional nail polish sales in the fourth quarter of 2022. This shift was driven by consumers seeking DIY alternatives for natural nails and discovering the convenience and innovation offered by artificial nail products. The trend has been particularly embraced by Gen Z consumers, who are drawn to the ability to easily change trendy nail looks. The growing demand for substitutes such as press-on nails is attributed to the superior quality and convenience of artificial nails, as well as the wide variety of designs, lengths, and styles they offer compared to traditional nail polish. Major retailers such as CVS and Walgreens have observed a significant spike in demand for artificial nails and have expanded their product offerings in response. Brands like KISS and Dashing Diva have seen substantial growth and are meeting the increasing consumer demand for artificial nails with innovative designs and high-quality products. The growth in demand for artificial nails is likely to suppress the demand for traditional nail polishes. Key nail polish brands such as OPI and Sally Hansen, as well as direct-to-consumer brands such as Olive & June and Glamnetic are entering the artificial nails market.

Opportunity: Growing Diy Beauty Trend

There is an increased consumer interest in DIY beauty post the COVID-19 pandemic. Nail brands, including Nails Inc., Revlon, and Butter London, are experiencing a substantial increase in nail polish sales. According to an April 2020 news article on glossy.co, Nails Inc. reported a 571% surge in e-commerce sales in the U.S. over the five weeks from April 2020 compared to the same period in 2019. Revlon recorded 13.1% YoY growth in nail polish sales in 2020, while Butter London recorded a 150% increase in April sales compared to March 2020, with a 70% YoY growth. This highlights a shift toward at-home beauty solutions, creating opportunities for nail polishes. Furthermore, the growing popularity of DIY beauty tutorials on platforms like Pinterest is projected to create potential growth opportunities for the nail polish market to cater to the demand for at-home beauty solutions. Ciaté, a U.K.-based brand, has experienced a remarkable 300% year-over-year increase in nail polish sales in 2020, according to its founder, Charlotte Knight. Initially established as a nail polish brand in 2009 before expanding into makeup in 2015, nail polish accounted for only 5% of the brand's global sales. However, in the first quarter of 2020, nail polish sales surged to 35% of the brand’s global sales. The growing interest in DIY nail artistry will boost nail polish sales.

What Does This Report Include?

This section will provide insights into the contents included in this nail polish market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Nail polish market qualitative analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments

Nail polish market quantitative analysis

Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance

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