Probiotics Market Size, Share & Trends Analysis Report By Product (Food & Beverages, Dietary Supplements), By Ingredient (Bacteria, Yeast), By Distribution Channel, By End-use, By Region, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the probiotics market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for probiotics market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of probiotics market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Probiotics Market Categorization:

The probiotics market was categorized into five segments, namely product (Probiotic Food & Beverages, Probiotic Dietary Supplements, Animal Feed), ingredient (Bacteria, Yeast), end-use (Human Probiotics, Animal Probiotics), distribution channel (Hypermarkets / Supermarkets, Pharmacies / Drugstores, Specialty Stores, Online Stores), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa)

Segment Market Methodology:

The probiotics market was segmented into product, ingredient, end-use, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The probiotics market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into sixteen countries, namely, the U.S.; Canada; Mexico; the UK; Germany; France; Italy; Spain; China; India; Japan; Australia & New Zealand; Brazil; Argentina; Saudi Arabia; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Probiotics market companies & financials:

The probiotics market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Arla Foods Group - Arla Foods Group, a public company established in 2000, is based in Viby, Denmark. It produces a variety of products including dairy items, enzymes, probiotics, dietary supplements, wine ingredients, cheese, and phytonutrients. The company processes milk at six locations owned by 9,406 dairy farmers across seven countries. Arla Foods Group markets its products in 150 countries, with key markets in Sweden, Denmark, the UK, Belgium, Luxembourg, and the Netherlands. Its portfolio includes brands like Apetina, Lurpak, Castello, Arla Cream Cheese, Arla Lactofree, and Arla Natura. The company also supplies ingredients for various industries such as early life nutrition, sports nutrition, health foods, dairy, bakery, and affordable nutrition. It manufactures key ingredients like hydrolysates, alpha-lactalbumin, and whey protein concentrates, used in products like protein bars and powders.

• BioGaia AB - BioGaia AB, a public company founded in 1990 and based in Stockholm, Sweden, specializes in the sale, marketing, and development of probiotic products. It operates through five subsidiaries: BioGaia Biologics Inc., BioGaia Pharma AB, MetaboGen AB, BioGaia Japan Inc., and BioGaia Production AB. The company’s products are distributed through approximately 80 local centers in 100 countries worldwide. BioGaia AB offers a range of probiotic products targeting adult gut health, baby and child health, immune health, pregnancy health, oral health, and bone health. These products, which are milk-free, gluten-free, and lactose-free, come in various forms such as tablets, capsules, drops, and lozenges. They are manufactured and packaged in six facilities located in Spain, Denmark, the U.S., Sweden, and Belgium. The company maintains a robust research unit and collaborates with various hospitals and universities, including the Karolinska Institute in Stockholm, the Swedish University of Agricultural Sciences in Uppsala, the Sahlgrenska University Hospital in Gothenburg, the University Hospitals of Bari and Turin in Italy, and Texas Children’s.

• Chr. Hansen Holding A/S - Chr. Hansen Holding A/S, a Danish bioscience company established in 1874, specializes in the production and development of cultures, enzymes, and probiotics. These are used in a wide range of products, including food, beverages, dietary supplements, animal feed, and plant protection. The company operates two main business segments: food cultures & enzymes, and health nutrition. Chr. Hansen’s natural ingredient solutions cater to the nutritional, agricultural, and pharmaceutical industries. Their products find application in cheese production, beverages, confectionery, dietary supplements, cereals, bakery products, pharmaceuticals, and agricultural products. With a presence in over 140 countries, offices in more than 30 countries, and production facilities and development centers in Denmark, the U.S., France, and Germany, Chr. Hansen has a global footprint. The company also maintains research and development and product development units. A strategic alliance with FMC Corporation enables the development and commercialization of biological plant protection products. Chr. Hansen boasts the largest collection of bacteria, with nearly 40,000 strains. In 2020, the company achieved 75 production registrations globally in animal health & nutrition. This makes Chr. Hansen a significant player in the bioscience industry.

• Danone - Danone, a multinational food corporation, was established in 1919 and is based in Paris, France. The company manufactures a variety of products including yogurt, packaged water, dairy products, and baby nutrition products. These products are offered to various industries such as food & beverages, life nutrition, and pharmaceuticals. Danone operates under various brands, catering to essential dairy and plant-based products, waters, and specialized nutrition. Some of the well-known brands under Danone include Activia, Alpro, Actimel, Danette, Aptamil, Danio, Nutricia, Nutrilon, Volvic, Bonafont, AQUA, Cow & Gate, Horizon Organic, Mizone, Oikos, and more. The company has a significant global presence with operations in countries like the U.S., Mexico, Brazil, India, Russia, China, Indonesia, and Spain. It also maintains a research unit, Nutricia Research, located in Utrecht, the Netherlands. This extensive network and diverse product portfolio make Danone a key player in the food industry.

• DuPont de Nemours, Inc - DuPont de Nemours, Inc., a multinational conglomerate, was established in 2019 following its separation from DowDuPont, Inc. The split resulted in three distinct companies focusing on specialty products, material sciences, and agricultural businesses. DuPont de Nemours, Inc., the specialty products division, is now headquartered in Delaware, U.S. The company offers a wide range of products and services to various industries and operates through five business segments: Nutrition & Biosciences, Electronics & Imaging, Transportation & Industrial, Safety & Construction, and Non-Core. These segments cater to diverse sectors including food & beverage, agriculture, electronics & communications, home & construction, safety & protection, packaging & printing, chemical, marine, mining, energy, apparel, and automotive. With subsidiaries in over 70 countries and manufacturing units in around 40 countries, DuPont de Nemours, Inc. has a significant global presence. This extensive network and diverse product portfolio make DuPont de Nemours, Inc. a key player in the industry.

• General Mills, Inc. - General Mills Inc., a public company, is a leading manufacturer of consumer foods. The company operates through various segments including U.S. retail, international, convenience stores & food service, and joint ventures. It specializes in producing a range of products such as frozen foods, nutrition bars, yogurt, shelf-stable vegetables, frozen pastries, and baking products. The company manufactures its products in 13 countries and markets them in over 130 countries, with a regional presence in countries like the UK, Ireland, Argentina, France, India, Singapore, Australia, and Switzerland. General Mills Inc. also has a dedicated research and development unit that focuses on product improvement, new product development, and process design. The company owns several well-known brands including Pillsbury, Progresso, Oatmeal Crisp, Lärabar, Latina, Fiber One, Cocoa Puffs, Cheerios, Bugles, Blue Wilderness, Blue Freedom, Blue Buffalo, Crunch, Yoplait, and more. This diverse portfolio makes General Mills Inc. a significant player in the consumer foods industry.

• i-Health, Inc. - i-Health Inc., a private entity established in 1995, is nestled in Cromwell, Connecticut, U.S. It operates as a subsidiary of DSM Nutritional Products and has made its mark globally in the consumer packaged goods industry. The company’s expertise lies in the production of various health supplements including probiotics, UTI pain relievers, menopause relief supplements, omega-3 supplements, and natural remedies for yeast infections. i-Health Inc. is not just a manufacturer but also takes on the roles of marketer, distributor, and developer of its branded products. Its portfolio boasts of several brands such as Culturelle, AZO, Estroven, UP4, Ovega-3, BrainStrong, and Life’s DHA. Each brand caters to different health needs of consumers. One of its notable products is the probiotic supplement offered under the brand name Culturelle. These probiotics are available in forms that are easy to consume, like chewable and capsules, and are used in various end-use applications including supplements and food products. Through its diverse range of products, i-Health Inc. continues to contribute to the health and wellness of consumers worldwide.

• Lallemand Inc. - Lallemand Inc., a private firm, is a global leader in the development, production, and distribution of yeasts, bacteria, and probiotics, primarily for human nutrition. The company provides microbiological solutions for a wide range of applications including nutrition, baking, brewing, food ingredients, human and animal health, oenology, probiotics, and biofuels. The company operates through two main business units: the Yeast Group, based in Canada, and the Specialties Group, based in France. These units oversee 11 business divisions that focus on various applications of bacteria and yeast, such as cosmetics, plant care, pharmaceuticals, manufacturing and specialty cultures, bio-ingredients, brewing, biofuels and distilled spirits, oenology, health solutions, animal nutrition, and organic yeast. Lallemand Inc. operates 47 plants worldwide, including 27 yeast and 9 bacteria plants. The company has a global footprint with operations in 50 countries and commercial offices in China, Australia, India, Belgium, Japan, among others. It also maintains research units in the UK, Canada, the U.S., Finland, and other countries, reinforcing its commitment to innovation and quality.

• Lifeway Foods Inc. - Lifeway Foods, Inc., a public company founded in 1986, is a leading supplier of the probiotic fermented beverage, Kefir, in the U.S. The company, headquartered in Morton Grove, Illinois, specializes in the production of cultured dairy products, with drinkable kefir being its primary product. In addition to kefir, Lifeway Foods also manufactures cheese, cream, frozen kefir, and a line of products for kids called ProBugs. The company offers kefir in various flavors and varieties, including whole milk, low fat, and organic versions. It also supplies other probiotic organic and natural dairy products. All products from Lifeway Foods are made from all-natural, GMO-free, lactose-free, and gluten-free ingredients. The company markets its products in several countries including the U.S., Mexico, the UK, Norway, Sweden, the Middle East, Ireland, and the Caribbean. It sells its products through distributors, direct sales, and brokers, with United Natural Foods (UNFI), C&S Wholesale Grocers, and KeHE Distributors being some of its distributors. As of 2020, Lifeway Foods employed 316 individuals. Through its diverse product range, Lifeway Foods continues to contribute to the health and wellness of consumers worldwide.

• Mother Dairy Fruit & Vegetable Pvt. Ltd. - Mother Dairy Fruit & Vegetable Pvt. Ltd., a private company, is a wholly-owned subsidiary of the National Dairy Development Board (NDDB). Established under a government initiative, the company operates three brands: Mother Dairy, Safal, and Dhara. Mother Dairy manufactures, sells, and markets a variety of products including milk, ice creams, paneer, ghee, and more. Its product portfolio also includes fruits and vegetables, frozen vegetables, edible oils, and processed foods like jams and fruit juices. The company distributes its products across all regions of India and markets fresh and frozen fruit & vegetable products under the Safal brand. With 423 retail outlets in cities like Noida, Ghaziabad, Delhi, Faridabad, Gurgaon, and Bangalore, it has a strong presence in the Indian market. Safal operates a state-of-the-art plant in Bangalore that produces around 23,000 MT of aseptic fruit pulp, which it sells to major companies like Pepsi, Nestle, and Coco-Cola. Mother Dairy has a global presence, operating in 40 countries including Russia, the U.S., the Middle East & Africa, among others. The company is ISO 9001:2008 (QMS), ISO 22000:2005 (FSMS), and ISO 14001:2004 (EMS) certified. Safal holds FSSC 22000, Star K Kosher, Halal, the U.S. FDA, HACCP, and SGF certifications. 

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Probiotics Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Probiotics Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.