The terms “ostomy” and “stoma” are general descriptive terms often used interchangeably though they have different meanings. An ostomy refers to the surgically created opening in the body for the discharge of body wastes. A stoma is the actual end of the ureter or small or large bowel that can be seen protruding through the abdominal wall.
The major factors driving the growth of this market are the increase in the aged population; rise in the number of ostomy surgeries due to the rising incidence rate of bowel/bladder cancer and Crohns disease; rise in awareness towards ostomy care products; and technological advancements. On the other hand, unstable compensation systems are expected to confine the growth of this market during the forecast period.
The global Stoma Care/Ostomy Care and Accessories Market size spans Product type, End User, and Region.
On the basis of product type, the Ostomy Care Market size spans bags and accessories. In 2016 ostomy bags are expected to command the largest share of the Ostomy Care Market, while ostomy accessories are expected to grow at the highest CAGR during forecast period.
Further, the ostomy care bags market size (based on procedures) spans Colostomy bag- surgically created opening for the colon that results in stoma and it is created when a portion of the colon or the rectum is removed and the remaining colon is brought to the abdominal wall. Ileostomy bag-surgically created opening in the small intestine, usually at the end of ileum. Ileostomies may be temporary or permanent. Urostomy bag- surgical procedure which diverts urine away from a diseased or defective bladder. The ileal or cecal conduit procedures are the most common urostomies.
Continent ileostomy bag- surgical variation of the ileostomy, a reservoir pouch is created inside the abdomen with a portion of the terminal ileum. A modified version of this procedure is called the Barnett Continent Intestinal Reservoir (BCIR). Continent urostomy bag- the reservoir or pouch is created inside the abdomen using a portion of either small or large bowel. In 2016, the colostomy bags segment is expected to account for the largest share of the market.
The ostomy care accessories market size comprises Convex Inserts- convex shaped plastic discs that are inserted inside the flange of specific two-piece products. Ostomy Belts- belts that wrap around the abdomen and attach to the loops found on certain pouches. Pouch covers- made with cotton or cotton blend backing, easily fit over the pouch and protect and comfort the skin. Skin Barrier (Liquid/Wipes/Powder)- wipes and powder help to protect the skin under the wafer and around the stoma from irritation caused by digestive products or adhesives. Skin Barrier Paste- used to fill in folds, cervices or other shape or surface irregularities of the abdominal wall behind the wafer. Paste is used as a caulking material. Tapes- used to help support the wafer or flange and for waterproofing. Adhesive Remover- helpful in cleaning the adhesive that might stick to the skin after removing the wafer or tape. The paste and powder segment is expected to witness the highest growth in the stoma care market due to the growing awareness.
Based on end-user, the Ostomy Care Market size spans hospitals, ambulatory surgical centers, and homecare settings. The homecare settings segment is expected to command the largest share of the Ostomy/Stoma Care Market in 2016.
Geographically the market size spans North America, Europe, Asia Pacific, and Rest of the world. The ostomy market is dominated by Europe with largest share of the global Ostomy care market in 2016. This is due to rise in incidences of colorectal cancer, bladder cancer, and inflammatory bladder disease, and well developed health structure. Which is then followed by North America, Asia Pacific and rest of the World. Developing countries are expected to lead the market during forecast period.
The major key players are as follows-
Coloplast, Convatec, Hollister , B. Braun , Alcare , Marlen Manufacturing, 3M, Smith & Nephew, and Nu-Hope Laboratories.
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