Data transfer over the network in the past had seen an improvement with images presiding over text; thanks to intuitive content of images. Of late, with advent of over the top content (OTT) or video streaming, information processing has taken a transformative leap.
Airing of media manifests itself in the form of real-time streaming applications, video-on-demand, videoconferencing, and televised media broadcasting.
On-demand videos - a suite of IP via Internet protocol television (IPTV) providing an interactive visual experience for users, instant touch point offered by viewing live-events and advertisements, and apps such as WhatsApp, WeChat and KakaoTalk providing OTT content through video-calling feature are the proverbial growth factors for video streaming market.
Video streaming means live content passed over the medium; typically the ubiquitous Twisted Pair (TP) Ethernet in a compressed form and progresses as a stream of bits and bytes displayed by the viewer in real-time without waiting for the entire file to be downloaded.
YouTube and Netflix, one sharing video, and audio content with users over diverse area of interests and the other sharing movies and T.V shows - while both have instant access to a wide repertoire of films and TV series respectively; are the popular media sharing sites.
A shift in trend towards Enterprise mobility with apps such as YouTube and Facebook being leveraged on strength of mobiles; video streaming market has gained considerable traction in business premises.
Furthermore, owing to increased adoption of cloud-based video streaming solutions in maximizing video content; the video streaming market is witnessing scalable growth and cost-competitiveness of cloud has found a convenient touch point with small businesses.
Blips in viewing live video streaming of data due to inherent loss of data caused by insufficient bandwidth present at the users’ end (termed as ‘buffering’) present hindrance to the rapid stride of video streaming market; one way to offset this temporary setback is to increase channel bandwidth. Disparity among software systems also poses a hindrance to the market progress.
Segmentation based on streaming type comprises live video streaming and non-linear video streaming.
On the basis of solution, market analysis comprises pay TV, Internet protocol TV, and Over the top (OTT).
On the basis of services, market analysis comprises training and support, consulting and managed services.
On the basis of platform type market analysis comprises laptops and desktops, smartphones and tablets, smart TV and gaming consoles.
On the basis of user type, it is segmented into large enterprises, small and medium enterprises (SME), and small office houses.
On the basis of deployment type, the market analysis is split between cloud and on-premises.
Market analysis by revenue model includes subscription, rental, retail, and advertisement.
On the basis of industry, market analysis goes as per BFSI, Media and Entertainment, Retail, Education, IT and Telecom, Healthcare, Government, and others.
Segmentation based on region comprises North America, Europe, Asia Pacific, MEA and Latin America.
North America is witnessing a growing propensity towards video streaming solutions and services owing to high adoption of digital technology among marketing, retail, and entertainment industry.
Product branding with emphasis on increased customer satisfaction and assists to new product launches have given impetus to the video streaming market.
Significant stakeholders to the market include video streaming solution providers, live streaming providers, on-demand streaming providers, service providers, platform vendors, third party providers, cloud service providers, Internet service Providers, Application Service providers, and Technology Providers.
Key industry players in the video streaming market include Netflix, Adobe systems, Ustream, Amazon Web Services, and Akamai.
The other significant players in the market include Microsoft, Google, Hulu, Apple, and Cisco systems.
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