The global WCM market is poised for growth over the forecast period. This may be primarily attributed to increased internet usage and smartphone proliferation. Surge in demand for online and data driven digital techniques in order to meet customer requirements effectively is also expected to fuel market demand over the forecast period. The need to manage huge amount of data effectively and efficiently has led to the development of several WCM solutions, which is also expected to favorably impact market growth over the next few years.
WCM exhibits the ability to share content across multiple sites and acts as an effective marketing tool for several organizations. Technological advancements and the development of cloud-based WCM solutions enable organization improve their productivity and customer relations. These solutions offer easy accessibility to digital assets and help improve workflow, which is also expected to spur market growth. The WCM market is also expected to witness growth as these solutions help organizations achieve high return on investment by eliminating repetitive activities. WCM exhibits the ability to design and organize websites, provide access to relevant and up-to-date content, create and control content meant for publishing and automating key parts involved in publishing process.
Lack of technologically adept workforce and limited control over the content available on websites pose a challenge to the WCM market growth. WCM systems are very expensive with labor-intensive implementation, and may hinder the WCM market growth.
Key WCM market participants include Acquia, Adobe Corporation, IBM Corporation, Oracle Corporation, Opentext, Hewlett-Packard, Microsoft Corporation, Hyland Software, SDL, Vasont Systems, eZ Systems, CMSWire and Ektron.
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