Global whey protein market is expected to grow at a rapid pace over the forecast period on account of its use in various end-use industries including healthcare, personal care, nutritional, food, feed and pharmaceutical industry. Whey protein is manufactured from cheese, by separating the liquid portion, which has the same soluble substance as cow milk, but, with lower pH level. Thus, it can be consumed by babies and adults, the former being the sector driving the market exponentially on account of its growing use in infant formulations. Global awareness regarding the benefits of whey protein is likely to be the key driver for the whey proteins market over the next seven years. in addition, whey protein ingredients are being increasingly used in the food & beverage industry on account of its functional and nutritional properties. Rapid growth in the food industry, on account of rising population, increasing disposable income of the middle class and urbanization particularly in developing countries including India, Brazil, China, Indonesia and Malaysia is likely to propel demand for whey proteins over the forecast period. Furthermore, growing healthcare industry in Europe especially in Italy, France and Germany and in the BRICS in light of growing health awareness among consumers is likely to fuel demand for whey proteins over the next seven years..
Whey protein’s growing popularity among the consumers is based on its various advantages including cancer fighting capacity, stress reduction, improvement of immune system, diet support, mass gain and fat loss. The side effects of whey protein consumption are negligible and can only take effect on excessive intake. Hence the U.S. FDA has regulated the use of whey protein to 2g a day. Side effects of overconsumption of whey protein include nausea, diarrhea, thirst, bloating, cramps, tiredness, headache and loss of appetite. Since whey protein is produced by separating the casein content from the milk, major allergen is avoided from its composition. Normal dosage of whey protein for an athlete is approximately 1.0 to 1.2 grams per kilogram (weight) per day.
In terms of type, whey protein market can be segmented into isolate (WPI),concentrate (WPC), hydrolysates (WPH) and native whey. Concentrates typically have low level of fat and cholesterol and higher level of carbohydrates (in the form of lactose) and bioactive compounds. Isolates are formed by removing the lactose and fat component, and have low level of bioactive compounds. Hydrolysates are comparatively more expensive as compared to isolates and concentrates and are partially hydrolyzed, thus, making its metabolism easy. Furthermore, it also bears lower risk of causing allergy than the other forms of whey. Native whey is the purest form of whey protein and is extracted from skim milk.Among these, the highest growth rate is anticipated to be from WPI and WPH, whereas WPC owns greater market volume.
In terms of application, whey protein market can be segmented into healthcare, nutritional, personal care, feed, food and pharmaceutical industry. In the food industry, it is predominantly used in the manufacturing of dairy products that are availed as substitutes for milk protein, for infants, children and adults. In healthcare industry, whet protein is employed in the manufacturing of nutraceuticals as they aid in fighting against cancer, diabetes, HIV and heart diseases. In case of these sickness, weight loss and loss of appetite is one of the most concerning issues, and thus, consumption of whey protein helps is necessary. Whey is used in personal care industry, owing to mass gain, improved immunity, increase in strength and fat loss. Food industry, predominately consisting of dairy products, dominates the majority share of the whey protein market, followed by healthcare and nutritional.
The market, in terms of geography, can be segmented into North America, Latin America, Europe and Asia Pacific.Europe and North America are the largest contributors to the whey protein market on account of increased whey protein production and distribution in countries, including United States in North America, and Germany, UK and Lithuania in Europe. In Asia Pacific, apart from China, Japan, Korea, Thailand and Indonesia are the fastest growing markets on account of increasing awareness toward protein supplements.. Over the forecast period, Russia is also expected to be emerge as a leading region in the whey protein market.
Key players involved in the whey protein market are Hilmar Cheese Company, Glanbia, Davisco Foods International Inc., Milk Specialties Global and Maple Island Inc. Other than companies, Ingredia Inc., Nutribio, Alpavit, Wheyco GmbH, Leprino Foods Company, Milkaut SA, Fonterra Corporative Group Ltd., Saputo Inc. and Agropur Cooperative.
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