Hypnotherapy Market Size, Share & Trends Analysis Report By Type (Body Healing, Mind Healing, Sensory Healing, External Energy), By End-use (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Hypnotherapy Market Size & Trends

The global hypnotherapy market size was estimated at USD 12.16 billion in 2023 and is projected to grow at a CAGR of 31.3% from 2024 to 2030. The increasing awareness of hypnotherapy for a wide range of conditions, including anxiety, depression, stress, and pain management, is driving the demand. The rising demand for mental health services and their growing application in hospitals, clinics, & private practices are further driving growth. As per a WHO study published in March 2023, approximately 5% of adults are diagnosed with depression globally. The study also states that women majorly suffer from depression as compared to men, thus propelling the market demand.

Companies such as InnerHour, ePsyclinic Smiles, Seraniti, Cadabam, Wysa, Healtheminds, and TrustCircle are investing significantly in the research and development of hypnotherapy. Hypnotherapy awareness campaigns play a crucial role in the market by educating the public about the benefits and applications of hypnotherapy. These campaigns help dispel common misconceptions and stigmas associated with hypnotherapy, increasing its acceptance & utilization and promoting it as an authentic & effective therapy.

As per an EIN Presswire article published in November 2023, Imagination Institute of Hypnotherapy announced the launch of its new campaign titled “No More Suffering in Silence.” The program is aimed to enhance acceptance of threats and motivate people to adopt hypnotherapy healing & support. Hypnotherapy is a type of complementary or alternative medicine that uses hypnosis to help individuals manage their pain. It has been shown to be effective in managing a variety of pain conditions, such as chronic & acute pain, cancer pain, and pain associated with other medical procedures, including surgery.

In October 2023, National Council for Hypnotherapy published a study to emphasize the importance of hypnotherapy in pain management. The study states that hypnotic recommendations focusing the repulsiveness of pain induce changes in the Anterior Cingulate Cortex (ACC), whereas those targeting the amount of pain lead to changes in the somatosensory cortices. This proves that hypnosis modifies pain observation by affecting behaviors in brain areas correlated to pain. The exclusive neurological reaction observed in hypnosis supports the claim that hypnosis has a substantial impact on brain pain processes.

The increasing adoption of hypnotherapy in hospitals, clinics, and other healthcare institutions is driving market growth. Hypnotherapy can effectively reduce anxiety and stress levels in patients undergoing medical procedures by promoting a sense of well-being. As per a Healthy Mind article published in February 2022, hypnotherapy in hospital enables to accurately decrease the effect of operative stress and facilitates the patient in living normally. In addition, it reduces the usage of medication; helps control postoperative pain & complications; and shortens the healing time.

Market Concentration & Characteristics

The industry growth stage is high, and the pace of growth is accelerating. The hypnotherapy industry is characterized by a moderate degree of innovation owing to the technological advancements driven by factors such as advancements in AI & machine learning, emergence of innovative mobile apps & online platforms, disruption in existing industries & creation of new ones. The market is also characterized by a high level of startup activity by new players owing to factors such as the desire to introduce new hypnotherapy technologies and talent, the need to consolidate in a rapidly growing industry, and growing body of research supporting effectiveness for a variety of mental conditions.

The hypnotherapy industry is also subject to increasing regulatory scrutiny. This is due to concerns about the potential negative impacts of hypnotherapy, such as manipulation and privacy violation. As a result, governments around the world are developing regulations to govern the development and proper application of hypnotherapy. These regulations require licensing and certification for professionalizing the market by ensuring that practitioners meet certain educational & ethical standards. In addition, regulations aim to protect consumers from potential harm or exploitation by unqualified or unethical practitioners.

There are a limited number of direct product substitutes for hypnotherapy. However, there are a number of treatments or therapies that can be used to achieve similar outcomes to hypnotherapy, such as Cognitive Behavioral Therapy (CBT), mindfulness meditation, art, yoga, and music therapy, but they typically do not offer the same level of performance or flexibility as hypnotherapy.

Type Insights

Mind healing dominated the market and accounted for a share of around 40% in 2023. The industry growth is driven by the unique ability of mind healing to access the subconscious mind, facilitate behavioral change, promote emotional healing, and offer a holistic approach to mental health & well-being. Mind healing hypnotherapy is often used to facilitate behavioral change by evaluating & treating negative thought behaviors at the subconscious level.

According to an American Psychological Association study published in November 2022, after the COVID-19 pandemic, the demand for depression & anxiety treatment increased continuously for 3 years. Moreover, the need for treatment of stressor-related disorders & trauma disorders has grown. An increasing demand for mental health services was observed among healthcare workers & young people and the greatest increase in patients was from the age group of 13 to 17 years. Therefore, increase in the prevalence of mental disorders is significantly driving the demand for mind-healing hypnotherapy. By addressing underlying issues through hypnosis, individuals can overcome obstacles, develop healthier survival methods, and create lasting positive changes in their lifestyles. It also empowers individuals to engage in self-exploration and introspection, which drives segment growth.

The sensory healing segment is projected to grow at the fastest CAGR over the forecast period. This form of hypnotherapy utilizes the senses, such as sight, sound, touch, taste, and smell, to facilitate a deeply relaxed state of mind that promotes healing & personal growth. This type of hypnotherapy is based on the idea that our senses are closely linked to our subconscious mind and can be used to access & influence it positively. There is a growing application of sensory healing by healthcare institutes and professionals on patients, as sensory stimulation helps individuals reach a state of relaxation, which is essential for the healing process. Hence, the above factors together drive segment growth worldwide.

End-use Insights

The offline segment dominated the market in 2023. This can be attributed to the primary benefits of offline hypnotherapy, such as helping build a personal connection between the therapist and the patient and offering a more customized approach to therapy. Therapists can tailor their sessions to meet the unique needs and preferences of each client, using a variety of techniques and tools to help them achieve their goals.

The online segment is expected to grow at the fastest CAGR over the forecast period. Online hypnotherapy facilitates individuals by providing the convenience of receiving therapy from the comfort of their own homes, which drives the segment's growth. Factors such as the demand for privacy & confidentiality, technological advancements, and the launch of various applications significantly contribute to the segment’s growth. For instance, OneLeaf is a self-hypnosis app that can guide people through audio programs to help them manage various issues, such as anxiety and smoking. In addition, the increasing acceptance and normalization of mental health issues have helped reduce the stigma associated with seeking therapy. Online hypnotherapy provides a cautious way for individuals to address their mental health concerns without the fear of judgment or discrimination.

Regional Insights

The North America hypnotherapy market is expected to grow significantly over the forecast period. The increasing acceptance of alternative therapies, such as hypnotherapy, into mainstream healthcare practices and the growing emphasis on mental wellness & pain management in the region are major drivers. In addition, the increasing focus on noninvasive and holistic approaches to various health concerns and the effectiveness of hypnotherapy in managing chronic pain, stress, & other conditions is further expected to drive its demand. For instance, guidelines issued by the American College of Gastroenterology in 2021 suggested gut-directed psychotherapies for treating symptoms related to Irritable Bowel Syndrome (IBS), including gut-directed hypnotherapy.

U.S. Hypnotherapy Market Trends

The hypnotherapy market in the U.S. is expected to grow over the forecast period due to the increasing demand for pain management with the rising cases of chronic pain in the country. For instance, as per an NCBI study published in April 2023, in the U.S., nearly 30% of adults registered chronic pain issues, and approximately 7% suffered from high-effect chronic pain in 2021. In addition, the growing demand for clinical hypnotherapy among people for relief from chronic pain further drives the need for hypnotherapy in the U.S. According to an Axios Seattle study article published in September 2023, the University of Washington stated that Clinical hypnotherapy can help reduce chronic pain for over 85% of people suffering from spinal cord disorders.

Europe Hypnotherapy Market Trends

The hypnotherapy market in Europe held the largest share of 34% in 2023. This high share can be attributed to the increasing stress levels in people due to their daily lifestyle. According to a National Center for Biotechnology Information study published in November 2020, Europe identified that over 15% of employees suffer from a high degree of routine stress. The survey also stated that among 1,200 of the adult population taken as a sample size in Germany, over 60% of people registered being stressed frequently.

The hypnotherapy market in the UK is expected to grow at a significant pace over the forecast period due to increasing awareness regarding hypnotherapy, health disorders, and rising suicide cases in the country. For instance, according to the Office of National Statistics report published in December 2023, England registered over 5,000 suicide cases in 2022, out of which over 4,000 suicides registered were men. Therefore, the demand for hypnotherapy is rising as hypnotherapy is highly applied for mind & behavior healing.

The France hypnotherapy market is expected to grow over the forecast period due to the increasing emphasis on training nurses and healthcare professionals to use hypnosis treatment in an authentic & correct manner besides medications. For instance, as per a news published by The Connexion in October 2023, French hospitals have embraced hypnotherapy to offer patients relief from pain during their medical treatments, including cancer & heart surgeries.

The hypnotherapy market in Germany is expected to grow over the forecast period due to the increasing demand for sports psychology in the country. For instance, according to a survey study published by the National Library of Medicine in November 2023, more than 95% of the participant athletes showed elevated distress, and around 28% reported symptoms of depression, which is expected to drive the demand for quality sports psychology services in the country, further driving market demand.

Asia Pacific Hypnotherapy Market Trends

The hypnotherapy market in Asia Pacific is anticipated to witness significant growth, which can be attributed to the significantly increasing cases of mental health risks in the region. The growing awareness & acceptance of the wellness industry further drives the market in the region. According to a Consumer News and Business Channel (CNBC) article published in September 2023, an Aon and TELUS Health survey from November 2022 reported that over 30% of employees in Asia Pacific had been identified with high risk & over 45% with moderate risk related to mental health. As per the survey, in Japan, over 40%, in South Korea, around 45%, and in Malaysia, over 40% of employees registered high mental health risk. The survey also stated that since 2020, funding for health issues has increased by over 25% on average among employees of Asia Pacific.

The Japan hypnotherapy market is expected to grow over the forecast period due various factors, including the increasing popularity of alternative therapies, the rising cost of traditional medical care, and the growing awareness of the benefits of hypnotherapy.

Key Hypnotherapy Company Insights

Some of the key players operating in the market are Amaha (InnerHour), EpsyClinic HealthCare Private Limited, and Cadabam.

• Amaha (InnerHour) is a mobile application designed to help individuals manage their time effectively, reduce stress, and improve overall well-being. It offers a range of features to assist users in setting goals, tracking their progress, and staying organized.

• EpsyClinic HealthCare Private Limited is a comprehensive mental health platform that provides a wide range of services to support individuals and organizations in promoting mental well-being.

YOURDost, PsyCare, H2O.ai, and Healtheminds are some of the other participants in the hypnotherapy market.

• YOURDost offers a variety of services, including one-on-one counseling, group therapy, and self-help resources. The platform also has a strong focus on privacy & confidentiality, and all conversations between users & counselors are kept strictly confidential.

• PsyCare is a mental health support system designed to provide individuals with a safe and supportive environment to address their mental health concerns. It offers a range of services, including counseling, therapy, and support groups, as well as resources & information on mental health topics.

Recent Developments

• In December 2023, Joymind, a hypnotherapy service provider, launched a new method for emotional healing by incorporating the Japanese theory of Wabi Sabi with Clinical Hypnotherapy. The new approach is aimed at assisting people in handling the stress and imperfections in their daily lives, leading to acute emotional therapy.

• In November 2023, Nagoya Anesthesia Clinic, Japan, introduced inbound medical treatment for treating depression, chronic pain, and other mental & chronic disorders by using ketamine. This approach involves addressing pain & depression using cervical epidural block and hypnotherapy during ketamine infusion, which has been successfully implemented in more than 250 cases.

• In April 2023, CHARGE Wellness & Hypnotherapy Center located in Dubai introduced a new approach to enhance mental health, along with Neuro-Linguistic Programming (NLP) and hypnotherapy in a treatment session.

Hypnotherapy Market Report Scope

Global Hypnotherapy Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the hypnotherapy market report based on type, end-use, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Body Healing

  • Mind Healing

  • Sensory Healing

  • External Energy

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030) 

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Norway

    • Sweden

    • Denmark

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait