Global Adventure Tourism Market Size & Outlook, 2025-2030
Global adventure tourism market, 2018-2030 (US$M)
Related Markets
Global adventure tourism market highlights
- The global adventure tourism market generated a revenue of USD 357,511.6 million in 2023 and is expected to reach USD 1,009,633.0 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 16% by 2030.
- In terms of segment, soft accounted for a revenue of USD 230,808.1 million in 2023.
- Soft is the most lucrative activity type segment registering the fastest growth during the forecast period.
- In terms of region, Europe was the largest revenue generating market in 2023.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 357,511.6 million |
| Market revenue in 2030 | USD 1,009,633.0 million |
| Growth rate | 16% (CAGR from 2023 to 2030) |
| Largest segment | Soft |
| Fastest growing segment | Soft |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hard, Soft |
Other key industry trends
- In terms of revenue, the North America accounted for 19.5% of the global adventure tourism market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Brazil is the fastest growing regional market and is projected to reach USD 13,172.6 million by 2030.
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Adventure Tourism Market Scope
Adventure Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| ROW Adventures | View profile | 11-50 | Coeur D Alene, Idaho, United States, North America | https://www.rowadventures.com |
| Mountain Travel Sobek | View profile | 51-100 | Emeryville, California, United States, North America | http://www.mtsobek.com/about |
| Intrepid Group | View profile | 251-500 | Melbourne, Victoria, Australia, Oceania | http://www.intrepidgroup.travel/ |
| GeoEx (Geographic Expeditions) | View profile | 101-250 | San Francisco, California, United States, North America | http://geoex.com |
| Austin Adventures | View profile | 11-50 | Billings, Montana, United States, North America | https://www.austinadventures.com/ |
| TUI AG | View profile | 56370 | Karl-Wiechert-Allee 4, Hannover, SN, Germany, 30625 | https://www.tuigroup.com |
| Heritage Global Inc | View profile | 82 | 12625 High Bluff Drive, Suite 305, San Diego, CA, United States, 92130 | https://www.hginc.com |
| G Adventures | View profile | 1001-5000 | Toronto, Ontario, Canada, North America | http://www.gadventures.com |
| Butterfield & Robinson | View profile | 5001-10000 | Toronto, Ontario, Canada, North America | http://www.butterfield.com/ |
Global adventure tourism market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to adventure tourism market will help companies and investors design strategic landscapes.
Soft was the largest segment with a revenue share of 64.56% in 2024. Horizon Databook has segmented the Global adventure tourism market based on hard, soft covering the revenue growth of each sub-segment from 2018 to 2030.
Solo travelers often seek a sense of independence and empowerment. Adventure tourism allows individuals to challenge themselves, make decisions on their own, and navigate through unfamiliar environments, fostering a strong sense of self-reliance.
Adventure activities often involve stepping out of one's comfort zone, leading to personal growth and self-discovery. Solo travelers are drawn to the transformative experiences that come with facing challenges, overcoming fears, and learning about their own capabilities. The rise of digital nomadism, where individuals can work remotely while traveling, has contributed to the growth of solo adventure travel. This lifestyle allows people to explore new destinations while maintaining their professional commitments.
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Target buyers of Global adventure tourism market databook
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Our clientele includes a mix of adventure tourism market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global adventure tourism market , including forecasts for subscribers. This global databook contains high-level insights into Global adventure tourism market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global adventure tourism market size, by regions, 2018-2030 (US$M)
Top 10 countries: Adventure tourism market size, 2024 (US$M)
Global adventure tourism market share, by activity type, 2024 & 2030 (%, US$M)
Adventure tourism market: Opportunity assessment by country
Global adventure tourism market, by region, 2024 (US$M)
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