Global Artificial Intelligence (ai) In Marketing Market Size & Outlook

The global artificial intelligence (ai) in marketing market size was estimated at USD 15,788.2 million in 2023 and is projected to reach USD 82,234.0 million by 2030, growing at a CAGR of 26.6% from 2024 to 2030.
Revenue, 2023 (US$M)
$15,788.2
Forecast, 2030 (US$M)
$82,234.0
CAGR, 2024 - 2030
26.6%
Report Coverage
Worldwide

Global artificial intelligence (ai) in marketing market, 2018-2030 (US$M)

To keep accessing Horizon, please sign in or register for a free account

  • Access to global market statistics
  • Access to company profiles
  • Free use-cases & research insights

No credit card required*

Global artificial intelligence (ai) in marketing market highlights

  • The global artificial intelligence (ai) in marketing market generated a revenue of USD 15,788.2 million in 2023 and is expected to reach USD 82,234.0 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 26.6% by 2030.
  • In terms of segment, services accounted for a revenue of USD 9,420.1 million in 2023.
  • Services is the most lucrative data source segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 15,788.2 million
Market revenue in 2030USD 82,234.0 million
Growth rate26.6% (CAGR from 2023 to 2030)
Largest segmentServices
Fastest growing segmentServices
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoftware, Services

Other key industry trends

  • In terms of revenue, the North America accounted for 32.6% of the global artificial intelligence (ai) in marketing market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Mexico is the fastest growing regional market and is projected to reach USD 2,390.7 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Artificial Intelligence (AI) In Marketing Market Companies

Name Profile # Employees HQ Website
Salesforce Inc View profile 72682 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 https://www.salesforce.com
Baidu Inc ADR View profile 45500 No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, China, People's Republic of, 100085 https://ir.baidu.com
Xerox Holdings Corp View profile 18700 201 Merritt 7, P.O. Box 4505, Norwalk, CT, United States, 06851-1056 https://www.xerox.com
Alphabet Inc Class A View profile 180895 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 https://www.abc.xyz
NVIDIA Corp View profile 29600 2788 San Tomas Expressway, Santa Clara, CA, United States, 95051 https://www.nvidia.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com
Intel Corp View profile 124800 2200 Mission College Boulevard, Santa Clara, CA, United States, 95054-1549 https://www.intel.com
Oracle Corp View profile 164000 2300 Oracle Way, Austin, TX, United States, 78741 https://www.oracle.com
Amazon.com Inc View profile 1525000 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 https://www.amazon.com

Global artificial intelligence (ai) in marketing market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to artificial intelligence (ai) in marketing market will help companies and investors design strategic landscapes.


Services was the largest segment with a revenue share of 59.67% in 2023. Horizon Databook has segmented the Global artificial intelligence (ai) in marketing market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Artificial Intelligence (AI) In Marketing Data Source Outlook (Revenue, USD Million, 2018-2030)
    • Services
    • Software
  • Global Artificial Intelligence (AI) In Marketing Application Outlook (Revenue, USD Million, 2018-2030)
    • Social Media Advertising
    • Search Engine Marketing
    • Content Curation
    • Sales & Marketing Automation
    • Others
    • Analytics Platform
    • Virtual Assistant
  • Global Artificial Intelligence (AI) In Marketing Technology Outlook (Revenue, USD Million, 2018-2030)
    • Computer vision
    • Machine Learning
    • Natural Language Processing
    • Others
  • Global Artificial Intelligence (AI) In Marketing End Use Outlook (Revenue, USD Million, 2018-2030)
    • IT & Telecom
    • Consumer goods
    • Others
    • Media & Entertainment
    • BFSI
    • Retail

Reasons to subscribe to Global artificial intelligence (ai) in marketing market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Global artificial intelligence (ai) in marketing market databook

  • Our clientele includes a mix of artificial intelligence (ai) in marketing market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global artificial intelligence (ai) in marketing market , including forecasts for subscribers. This global databook contains high-level insights into Global artificial intelligence (ai) in marketing market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

Global artificial intelligence (ai) in marketing market size, by regions, 2018-2030 (US$M)

Top 10 countries: Artificial intelligence (ai) in marketing market size, 2023 (US$M)

Global artificial intelligence (ai) in marketing market share, by data source, 2023 & 2030 (%, US$M)

Artificial intelligence (ai) in marketing market: Opportunity assessment by country

Global artificial intelligence (ai) in marketing market, by region, 2023 (US$M)

Global artificial intelligence (ai) in marketing market size, by regions, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more
Chat with us
Research Assistance
Online