Latin America Athleisure Market Size & Outlook, 2024-2030

The athleisure market in Latin America is expected to reach a projected revenue of US$ 91,992.8 million by 2030. A compound annual growth rate of 9.6% is expected of Latin America athleisure market from 2025 to 2030.
Revenue, 2024 (US$M)
$53,511.4
Forecast, 2030 (US$M)
$91,992.8
CAGR, 2025 - 2030
9.6%
Report Coverage
Latin America

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Latin America athleisure market, 2018-2030 (US$M)

Latin America athleisure market, 2018-2030 (US$M)

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Latin America athleisure market highlights

  • The Latin America athleisure market generated a revenue of USD 45,497.4 million in 2022.
  • The market is expected to grow at a CAGR of 9.2% from 2023 to 2030.
  • In terms of segment, mass athleisure was the largest revenue generating type in 2022.
  • Premium Athleisure is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.


Latin America data book summary

Market revenue in 2022USD 45,497.4 million
Market revenue in 2030USD 91,992.8 million
Growth rate9.2% (CAGR from 2022 to 2030)
Largest segmentMass athleisure
Fastest growing segmentPremium Athleisure
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass Athleisure, Premium Athleisure
Key market players worldwideHanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact


Other key industry trends

  • In terms of revenue, Latin America region accounted for 13.7% of the global athleisure market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 170,430.1 million by 2030.

Mass athleisure was the largest segment with a revenue share of 64.54% in 2024. Horizon Databook has segmented the Latin America athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2018 to 2030.


The growing participation in daily physical activities and outdoor activities, such as running, exercising at the gym, and cycling, is the major factor driving the athleisure market in the region. Moreover, the rising trend of athleisure wear, coupled with the emergence of sustainable manufacturing methods, is expected to boost this market in the upcoming years.

Additionally, some of the major online retailers for the sale of athleisure wear are Mercado Libre, Inc. and eBay. Argentina-based Mercado Libre, Inc. is the most popular platform among the Argentine and South American population and has achieved popularity for products including fitness equipment and apparel.

Lately, athleisure companies have been aiming to achieve forward integration with the intent of generating increased profits and building an intimate customer relationship independent of a third party. These factors are positively influencing this market.

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Athleisure Market Companies

Name Profile # Employees HQ Website
Pact View profile 11-50 Boulder, Colorado, United States, North America http://wearpact.com
Patagonia View profile 5001-10000 Ventura, California, United States, North America http://patagonia.com
Eileen Fisher View profile 5001-10000 Irvington, New York, United States, North America http://www.eileenfisher.com/
Outerknown View profile 51-100 Culver City, California, United States, North America https://www.outerknown.com/
PANGAIA View profile 101-250 London, England, United Kingdom, Europe https://thepangaia.com
Vuori View profile 1001-5000 Encinitas, California, United States, North America https://www.vuoriclothing.com/
Lululemon Athletica Inc View profile 38000 1818 Cornwall Avenue, Vancouver, BC, Canada, V6J 1C7 https://www.lululemon.com
Hanesbrands Inc View profile 48000 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 https://www.hanes.com
Adidas AG View profile 59030 Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 https://www.adidas-group.com
Under Armour Inc Class A View profile 14800 1020 Hull Street, Baltimore, MD, United States, 21230 https://www.underarmour.com

Latin America athleisure market size, by country, 2018-2030 (US$M)

Latin America Athleisure Market Outlook Share, 2024 & 2030 (US$M)

Latin America athleisure market size, by country, 2018-2030 (US$M)

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