Latin America Athleisure Market Size & Outlook, 2024-2030
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Latin America athleisure market highlights
- The Latin America athleisure market generated a revenue of USD 45,497.4 million in 2022.
- The market is expected to grow at a CAGR of 9.2% from 2023 to 2030.
- In terms of segment, mass athleisure was the largest revenue generating type in 2022.
- Premium Athleisure is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.
Latin America data book summary
| Market revenue in 2022 | USD 45,497.4 million |
| Market revenue in 2030 | USD 91,992.8 million |
| Growth rate | 9.2% (CAGR from 2022 to 2030) |
| Largest segment | Mass athleisure |
| Fastest growing segment | Premium Athleisure |
| Historical data covered | 2017 - 2021 |
| Base year for estimation | 2022 |
| Forecast period covered | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Mass Athleisure, Premium Athleisure |
| Key market players worldwide | Hanesbrands Inc, Adidas AG, Under Armour Inc Class A, Lululemon Athletica Inc, Vuori, PANGAIA, Outerknown, Eileen Fisher, Patagonia, Pact |
Other key industry trends
- In terms of revenue, Latin America region accounted for 13.7% of the global athleisure market in 2022.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 170,430.1 million by 2030.
Mass athleisure was the largest segment with a revenue share of 64.54% in 2024. Horizon Databook has segmented the Latin America athleisure market based on mass athleisure, premium athleisure covering the revenue growth of each sub-segment from 2018 to 2030.
The growing participation in daily physical activities and outdoor activities, such as running, exercising at the gym, and cycling, is the major factor driving the athleisure market in the region. Moreover, the rising trend of athleisure wear, coupled with the emergence of sustainable manufacturing methods, is expected to boost this market in the upcoming years.
Additionally, some of the major online retailers for the sale of athleisure wear are Mercado Libre, Inc. and eBay. Argentina-based Mercado Libre, Inc. is the most popular platform among the Argentine and South American population and has achieved popularity for products including fitness equipment and apparel.
Lately, athleisure companies have been aiming to achieve forward integration with the intent of generating increased profits and building an intimate customer relationship independent of a third party. These factors are positively influencing this market.
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Athleisure Market Scope
Athleisure Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Pact | View profile | 11-50 | Boulder, Colorado, United States, North America | http://wearpact.com |
| Patagonia | View profile | 5001-10000 | Ventura, California, United States, North America | http://patagonia.com |
| Eileen Fisher | View profile | 5001-10000 | Irvington, New York, United States, North America | http://www.eileenfisher.com/ |
| Outerknown | View profile | 51-100 | Culver City, California, United States, North America | https://www.outerknown.com/ |
| PANGAIA | View profile | 101-250 | London, England, United Kingdom, Europe | https://thepangaia.com |
| Vuori | View profile | 1001-5000 | Encinitas, California, United States, North America | https://www.vuoriclothing.com/ |
| Lululemon Athletica Inc | View profile | 38000 | 1818 Cornwall Avenue, Vancouver, BC, Canada, V6J 1C7 | https://www.lululemon.com |
| Hanesbrands Inc | View profile | 48000 | 1000 East Hanes Mill Road, Winston-Salem, NC, United States, 27105 | https://www.hanes.com |
| Adidas AG | View profile | 59030 | Adi-Dassler-Strasse 1, Herzogenaurach, BY, Germany, 91074 | https://www.adidas-group.com |
| Under Armour Inc Class A | View profile | 14800 | 1020 Hull Street, Baltimore, MD, United States, 21230 | https://www.underarmour.com |
Latin America athleisure market size, by country, 2018-2030 (US$M)
Latin America Athleisure Market Outlook Share, 2024 & 2030 (US$M)
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