Global Audience Analytics Market Size & Outlook, 2025-2030
Global audience analytics market, 2018-2030 (US$M)
Related Markets
Global audience analytics market highlights
- The global audience analytics market generated a revenue of USD 5,002.1 million in 2024 and is expected to reach USD 9,962.6 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 12.5% by 2030.
- In terms of segment, solution accounted for a revenue of USD 3,573.6 million in 2024.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 5,002.1 million |
| Market revenue in 2030 | USD 9,962.6 million |
| Growth rate | 12.5% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
Other key industry trends
- In terms of revenue, the North America accounted for 32.9% of the global audience analytics market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, India is the fastest growing regional market and is projected to reach USD 542.7 million by 2030.
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Audience Analytics Market Scope
Audience Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| NetBase Solutions | View profile | 101-250 | Mountain View, California, United States, North America | http://www.netbase.com |
| AnalyticOwl | View profile | 11-50 | Bernardsville, New Jersey, United States, North America | https://www.analyticowl.com/ |
| Quividi | View profile | 11-50 | Paris, Ile-de-France, France, Europe | http://www.quividi.com |
| Raydiant | View profile | 101-250 | San Francisco, California, United States, North America | https://www.raydiant.com |
| Audiense | View profile | 51-100 | London, England, United Kingdom, Europe | http://www.audiense.com |
| Telmar | View profile | 101-250 | New York, New York, United States, North America | https://www.telmar.com/ |
| Unifi Inc | View profile | 2800 | 7201 West Friendly Avenue, Greensboro, NC, United States, 27410 | https://www.unifi.com |
| ComScore Inc | View profile | 1250 | 11950 Democracy Drive, Suite 600, Reston, VA, United States, 20190 | https://www.comscore.com |
| JCDecaux SE | View profile | 11096 | 17 Rue Soyer, Neuilly-sur-Seine, France, 92200 | https://www.jcdecaux.com |
| Akamai Technologies Inc | View profile | 200 | 145 Broadway, Cambridge, MA, United States, 02142 | https://www.akamai.com |
| SAS AB | View profile | 8099 | Frosundaviks Alle 1, Solna, Stockholm, Sweden, SE-195 87 | https://www.sasgroup.net |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Global audience analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to audience analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 71.44% in 2024. Horizon Databook has segmented the Global audience analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Audience Analytics Component Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- Global Audience Analytics Application Outlook (Revenue, USD Million, 2018-2030)
- Competitive Analysis
- Sales & Marketing Management
- Customer Experience
- Global Audience Analytics Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Size Enterprises
- Small and Medium Sized Enterprises
- Global Audience Analytics End Use Industry Outlook (Revenue, USD Million, 2018-2030)
- IT & Telecommunication
- Healthcare
- Retail & E-Commerce
- Automotive & Transportation
- Media & Entertainment
- Others
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Target buyers of Global audience analytics market databook
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Our clientele includes a mix of audience analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global audience analytics market , including forecasts for subscribers. This global databook contains high-level insights into Global audience analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global audience analytics market size, by regions, 2018-2030 (US$M)
Top 10 countries: Audience analytics market size, 2024 (US$M)
Global audience analytics market share, by component, 2024 & 2030 (%, US$M)
Audience analytics market: Opportunity assessment by country
Global audience analytics market, by region, 2024 (US$M)
Related statistics
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