Asia Pacific Audience Analytics Market Size & Outlook
Related Markets
Asia Pacific audience analytics market highlights
- The Asia Pacific audience analytics market generated a revenue of USD 1,069.4 million in 2024.
- The market is expected to grow at a CAGR of 15.2% from 2025 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2024.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Asia Pacific data book summary
| Market revenue in 2024 | USD 1,069.4 million |
| Market revenue in 2030 | USD 2,458.8 million |
| Growth rate | 15.2% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Oracle Corp, International Business Machines Corp, SAS AB, Alphabet Inc Class A, ComScore Inc, Unifi Inc, Akamai Technologies Inc, JCDecaux SE, Telmar, Audiense, Raydiant, Quividi, AnalyticOwl, NetBase Solutions |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 21.4% of the global audience analytics market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2,458.8 million by 2030.
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Audience Analytics Market Scope
Audience Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| NetBase Solutions | View profile | 101-250 | Mountain View, California, United States, North America | http://www.netbase.com |
| AnalyticOwl | View profile | 11-50 | Bernardsville, New Jersey, United States, North America | https://www.analyticowl.com/ |
| Quividi | View profile | 11-50 | Paris, Ile-de-France, France, Europe | http://www.quividi.com |
| Raydiant | View profile | 101-250 | San Francisco, California, United States, North America | https://www.raydiant.com |
| Audiense | View profile | 51-100 | London, England, United Kingdom, Europe | http://www.audiense.com |
| Telmar | View profile | 101-250 | New York, New York, United States, North America | https://www.telmar.com/ |
| Unifi Inc | View profile | 2800 | 7201 West Friendly Avenue, Greensboro, NC, United States, 27410 | https://www.unifi.com |
| ComScore Inc | View profile | 1250 | 11950 Democracy Drive, Suite 600, Reston, VA, United States, 20190 | https://www.comscore.com |
| JCDecaux SE | View profile | 11096 | 17 Rue Soyer, Neuilly-sur-Seine, France, 92200 | https://www.jcdecaux.com |
| Akamai Technologies Inc | View profile | 200 | 145 Broadway, Cambridge, MA, United States, 02142 | https://www.akamai.com |
| SAS AB | View profile | 8099 | Frosundaviks Alle 1, Solna, Stockholm, Sweden, SE-195 87 | https://www.sasgroup.net |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Asia Pacific audience analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to audience analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 72.98% in 2024. Horizon Databook has segmented the Asia Pacific audience analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
- Asia Pacific Audience Analytics Component Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- Asia Pacific Audience Analytics Application Outlook (Revenue, USD Million, 2018-2030)
- Competitive Analysis
- Sales & Marketing Management
- Customer Experience
- Asia Pacific Audience Analytics Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Size Enterprises
- Small and Medium Sized Enterprises
- Asia Pacific Audience Analytics End Use Industry Outlook (Revenue, USD Million, 2018-2030)
- IT & Telecommunication
- Healthcare
- Retail & E-Commerce
- Automotive & Transportation
- Media & Entertainment
- Others
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Target buyers of Asia Pacific audience analytics market databook
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Our clientele includes a mix of audience analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific audience analytics market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific audience analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Asia Pacific audience analytics market size, by country, 2018-2030 (US$M)
Asia Pacific Audience Analytics Market Outlook Share, 2024 & 2030 (US$M)
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