South Africa Audience Analytics Market Size & Outlook
Related Markets
South Africa audience analytics market highlights
- The South Africa audience analytics market generated a revenue of USD 98.3 million in 2024 and is expected to reach USD 215.3 million by 2030.
- The South Africa market is expected to grow at a CAGR of 14.1% from 2025 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2024.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
Audience analytics market data book summary
| Market revenue in 2024 | USD 98.3 million |
| Market revenue in 2030 | USD 215.3 million |
| Growth rate | 14.1% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Oracle Corp, International Business Machines Corp, SAS AB, Alphabet Inc Class A, ComScore Inc, Unifi Inc, Akamai Technologies Inc, JCDecaux SE, Telmar, Audiense, Raydiant, Quividi, AnalyticOwl, NetBase Solutions |
Other key industry trends
- In terms of revenue, South Africa accounted for 2.0% of the global audience analytics market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, UAE audience analytics market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 215.3 million by 2030.
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Audience Analytics Market Scope
Audience Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| NetBase Solutions | View profile | 101-250 | Mountain View, California, United States, North America | http://www.netbase.com |
| AnalyticOwl | View profile | 11-50 | Bernardsville, New Jersey, United States, North America | https://www.analyticowl.com/ |
| Quividi | View profile | 11-50 | Paris, Ile-de-France, France, Europe | http://www.quividi.com |
| Raydiant | View profile | 101-250 | San Francisco, California, United States, North America | https://www.raydiant.com |
| Audiense | View profile | 51-100 | London, England, United Kingdom, Europe | http://www.audiense.com |
| Telmar | View profile | 101-250 | New York, New York, United States, North America | https://www.telmar.com/ |
| Unifi Inc | View profile | 2800 | 7201 West Friendly Avenue, Greensboro, NC, United States, 27410 | https://www.unifi.com |
| ComScore Inc | View profile | 1250 | 11950 Democracy Drive, Suite 600, Reston, VA, United States, 20190 | https://www.comscore.com |
| JCDecaux SE | View profile | 11096 | 17 Rue Soyer, Neuilly-sur-Seine, France, 92200 | https://www.jcdecaux.com |
| Akamai Technologies Inc | View profile | 200 | 145 Broadway, Cambridge, MA, United States, 02142 | https://www.akamai.com |
| SAS AB | View profile | 8099 | Frosundaviks Alle 1, Solna, Stockholm, Sweden, SE-195 87 | https://www.sasgroup.net |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
South Africa audience analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to audience analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 72.33% in 2024. Horizon Databook has segmented the South Africa audience analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
- South Africa Audience Analytics Component Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- South Africa Audience Analytics Application Outlook (Revenue, USD Million, 2018-2030)
- Competitive Analysis
- Sales & Marketing Management
- Customer Experience
- South Africa Audience Analytics Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Size Enterprises
- Small and Medium Sized Enterprises
- South Africa Audience Analytics End Use Industry Outlook (Revenue, USD Million, 2018-2030)
- IT & Telecommunication
- Healthcare
- Retail & E-Commerce
- Automotive & Transportation
- Media & Entertainment
- Others
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Target buyers of South Africa audience analytics market databook
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Our clientele includes a mix of audience analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa audience analytics market , including forecasts for subscribers. This country databook contains high-level insights into South Africa audience analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
South Africa audience analytics market size, by component, 2018-2030 (US$M)
South Africa Audience Analytics Market Outlook Share, 2024 & 2030 (US$M)
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