Asia Pacific B2c E-commerce Market Size & Outlook

The b2c e-commerce market in Asia Pacific is expected to reach a projected revenue of US$ 2,896.0 billion by 2030. A compound annual growth rate of 9.1% is expected of Asia Pacific b2c e-commerce market from 2024 to 2030.
Revenue, 2023 (US$B)
$1,571.9
Forecast, 2030 (US$B)
$2,896.0
CAGR, 2024 - 2030
9.1%
Report Coverage
Asia Pacific

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Asia Pacific b2c e-commerce market, 2018-2030 (US$B)

Asia Pacific b2c e-commerce market, 2018-2030 (US$B)

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Asia Pacific b2c e-commerce market highlights

  • The Asia Pacific b2c e-commerce market generated a revenue of USD 1,571.9 billion in 2023.
  • The market is expected to grow at a CAGR of 9.1% from 2024 to 2030.
  • In terms of segment, consumer electronics was the largest revenue generating application in 2023.
  • Consumer Electronics is the most lucrative application segment registering the fastest growth during the forecast period.
  • Country-wise, China is expected to register the highest CAGR from 2024 to 2030.

Asia Pacific data book summary

Market revenue in 2023USD 1,571.9 billion
Market revenue in 2030USD 2,896.0 billion
Growth rate9.1% (CAGR from 2024 to 2030)
Largest segmentConsumer electronics
Fastest growing segmentConsumer Electronics
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationConsumer Electronics, Beauty & Personal Care, Books & Stationery, Automotive
Key market players worldwideAmazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC, EBay Inc, FirstCry, JD.com Inc ADR, Jumia Technologies AG ADR, MercadoLibre Inc, Rakuten Group Inc, Sea Ltd ADR, Walmart Inc, Zalando SE, Coupang Inc Ordinary Shares - Class A, Rappi

Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 37.9% of the global b2c e-commerce market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 2,896.0 billion by 2030.

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B2C E-Commerce Market Scope

B2C E-Commerce Market Companies

Name Profile # Employees HQ Website
Coupang Inc Ordinary Shares - Class A View profile 78000 720 Olive Way, Suite 600, Seattle, WA, United States, 05510 https://www.aboutcoupang.com
Rappi View profile 1001-5000 Bogotá, Distrito Especial, Colombia, South America https://www.rappi.com.mx
Zalando SE View profile 15497 Valeska-Gert-Strabe 5, Berlin, Germany, 10243 https://corporate.zalando.com
Sea Ltd ADR View profile 62700 1 Fusionopolis Place, No. 17-10, Galaxis, Singapore, Singapore, 138522 https://www.sea.com
Rakuten Group Inc View profile 30830 4-12-3 Higashishinagawa, Shinagawa Seaside Rakuten Tower, Shinagawa-ku, Tokyo, Japan, 140-0002 https://www.rakuten.co.jp
MercadoLibre Inc View profile 58313 WTC Free Zone, Dr. Luis Bonavita 1294, Of. 1733, Tower II, Montevideo, Uruguay, 11300 https://www.mercadolibre.com
Jumia Technologies AG ADR View profile 2915 Skalitzer Strasse 104, Berlin, BB, Germany, 10997 https://www.group.jumia.com
JD.com Inc ADR View profile 517124 No. 18 Kechuang 11 Street, 20th Floor, Building A, Yizhuang Economic & Technological Development Zone, Beijing, China, People's Republic of, 101111 https://www.jd.com
FirstCry View profile 1001-5000 Pune, Maharashtra, India, Asia http://www.firstcry.com
EBay Inc View profile 12300 2025 Hamilton Avenue, San Jose, CA, United States, 95125 https://www.ebay.com
ASOS PLC View profile 3352 Hampstead Road, Greater London House, London, United Kingdom, NW1 7FB https://www.asosplc.com
Walmart Inc View profile 2100000 702 S.W. 8th Street, Bentonville, AR, United States, 72716 https://stock.walmart.com
Alibaba Group Holding Ltd ADR View profile 204891 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, https://www.alibabagroup.com
Amazon.com Inc View profile 1525000 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 https://www.amazon.com

Asia Pacific b2c e-commerce market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to b2c e-commerce market will help companies and investors design strategic landscapes.


Consumer electronics was the largest segment with a revenue share of 11.51% in 2023. Horizon Databook has segmented the Asia Pacific b2c e-commerce market based on consumer electronics, beauty & personal care, books & stationery, automotive covering the revenue growth of each sub-segment from 2018 to 2030.


  • Asia Pacific B2C E-Commerce Application Outlook (Revenue, USD Billion, 2018-2030)
    • Home & Kitchen Application
    • Consumer Electronics
    • Industrial & Science
    • Healthcare
    • Clothing
    • Beauty & Personal Care
    • Sports Apparels
    • Books & Stationery
    • Automotive
    • Others
  • Asia Pacific B2C E-Commerce Type Outlook (Revenue, USD Billion, 2018-2030)
    • B2C Retailers
    • Classifieds

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  • Our clientele includes a mix of b2c e-commerce market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific b2c e-commerce market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific b2c e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific b2c e commerce market size, by country, 2018-2030 (US$B)

Asia Pacific B2C E-Commerce Market Outlook Share, 2023 & 2030 (US$B)

Asia Pacific b2c e commerce market size, by country, 2018-2030 (US$B)

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