Global Bathtub Market Size & Outlook, 2023-2030

The global bathtub market size was estimated at USD 9,895.5 million in 2023 and is projected to reach USD 13,039.6 million by 2030, growing at a CAGR of 4% from 2024 to 2030.
Revenue, 2023 (US$M)
$9,895.5
Forecast, 2030 (US$M)
$13,039.6
CAGR, 2024 - 2030
4%
Report Coverage
Worldwide

Global bathtub market highlights

  • The global bathtub market generated a revenue of USD 9,895.5 million in 2023 and is expected to reach USD 13,039.6 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 4% by 2030.
  • In terms of segment, alcove accounted for a revenue of USD 3,714.9 million in 2023.
  • Freestanding is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, Europe was the largest revenue generating market in 2023.
  • Country-wise, India is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 9,895.5 million
Market revenue in 2030USD 13,039.6 million
Growth rate4% (CAGR from 2024 to 2030)
Largest segmentAlcove
Fastest growing segmentFreestanding
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFreestanding, Alcove, Drop-in, Corner

Other key industry trends

  • In terms of revenue, the North America accounted for 30.0% of the global bathtub market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, India is the fastest growing regional market and is projected to reach USD 580.5 million by 2030.

Alcove was the largest segment with a revenue share of 37.54% in 2023. Horizon Databook has segmented the Global bathtub market based on freestanding, alcove, drop-in, corner covering the revenue growth of each sub-segment from 2018 to 2030.


With highly rising costs associated with home prices as well as mortgage rates, consumers are increasingly investing in home improvement or home remodeling projects to revamp their traditional household structure. The growing home values have doubled the homeowner equity in the past five years since 2019.


Consumers are increasingly investing in improvement or remodeling projects to revamp their traditional homes. In addition, the U.S. economy steadily expanded with rising prices of houses and low unemployment since 2018, thereby putting more equity in the hands of homeowners. As a result, consumers are looking to invest in home remodeling projects instead of buying a new home.


Additionally, consumer demand for customized ceramic and engineered stone products has grown exponentially in economies such as the U.S., Canada, and China. Increasing demand for bathtub with value-added amenities such as freestanding bathtubs providing attractive is expected to drive technological advancements within the industry.

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Bathtub Market Companies

Name Profile # Employees HQ Website
Delta Faucet Company View profile 1001-5000 Indianapolis, Indiana, United States, North America http://www.deltafaucetcompany.com
BainUltra View profile 101-250 Lévis, Quebec, Canada, North America https://www.bainultra.com
American Bath Group View profile 1001-5000 Savannah, Tennessee, United States, North America http://www.americanbathgroup.com
The Aarons Co Inc Ordinary Shares View profile 9071 400 Galleria Parkway SE, Suite 300, Atlanta, GA, United States, 30339-3182 https://www.aarons.com
Villeroy & Boch AG Vorz-Inhaber-Akt stimmrechtslos View profile 12516 Saaruferstrasse 1-3, Mettlach, Germany, 66693 https://www.villeroy-boch.com
Delta Electronics Inc DR View profile 68000 No. 186, Ruey Kuang Road, Neihu District, Taipei, Taiwan, 11491 https://www.deltaww.com
LIXIL Corp View profile 58337 Osaki Garden Tower, 1-1 Nishi-Shinagawa 1-chome, Shinagawa-ku, Tokyo, Japan, 141-0033 https://www.lixil-group.co.jp
Duravit View profile 5001-10000 Hornberg, Baden-Wurttemberg, Germany, Europe https://www.duravit.com
Kohler View profile 10001+ Kohler, Wisconsin, United States, North America http://www.kohler.com
TOTO Ltd View profile 34152 1-1, Nakashima 2-chome, Kokurakita-Ku, Kitakyushu, Fukuoka, Japan, 802-8601 http://www.toto.co.jp

Global bathtub market size, by regions, 2018-2030 (US$M)

Top 10 countries: Bathtub market size, 2023 (US$M)

Global bathtub market share, by type, 2023 & 2030 (%, US$M)

Bathtub market: Opportunity assessment by country

Global bathtub market, by region, 2023 (US$M)

Global bathtub market size, by regions, 2018-2030 (US$M)

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