Global Beer Tourism Market Size & Outlook, 2024-2030

The global beer tourism market size was estimated at USD 11,628.0 million in 2024 and is projected to reach USD 22,560.3 million by 2030, growing at a CAGR of 11.9% from 2025 to 2030.
Revenue, 2024 (US$M)
$11,628.0
Forecast, 2030 (US$M)
$22,560.3
CAGR, 2025 - 2030
11.9%
Report Coverage
Worldwide

Global beer tourism market highlights

  • The global beer tourism market generated a revenue of USD 11,628.0 million in 2024 and is expected to reach USD 22,560.3 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 11.9% by 2030.
  • In terms of segment, brewery tours accounted for a revenue of USD 6,503.8 million in 2024.
  • Beer Festivals is the most lucrative activity type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, Spain is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 11,628.0 million
Market revenue in 2030USD 22,560.3 million
Growth rate11.9% (CAGR from 2025 to 2030)
Largest segmentBrewery tours
Fastest growing segmentBeer Festivals
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBrewery Tours, Beer Festivals, Beer Tastings & Pairings

Other key industry trends

  • In terms of revenue, the North America accounted for 45.2% of the global beer tourism market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Spain is the fastest growing regional market and is projected to reach USD 1,141.0 million by 2030.

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Beer Tourism Market Companies

Name Profile # Employees HQ Website
Brews Cruise View profile 1-10 Portland, Maine, United States, North America https://www.brewscruise.com
City Brew Tours View profile 101-250 Chestnut Hill, Massachusetts, United States, North America https://citybrewtours.com
Bon Voyage View profile 11-50 Huairou, Beijing, China, Asia http://www.bowangzhi.com
Intrepid Travel View profile 1001-5000 Melbourne, Victoria, Australia, Oceania https://www.intrepidtravel.com
G Adventures View profile 1001-5000 Toronto, Ontario, Canada, North America http://www.gadventures.com

Global beer tourism market size, by regions, 2018-2030 (US$M)

Top 10 countries: Beer tourism market size, 2024 (US$M)

Global beer tourism market share, by activity type, 2024 & 2030 (%, US$M)

Beer tourism market: Opportunity assessment by country

Global beer tourism market, by region, 2024 (US$M)

Global beer tourism market size, by regions, 2018-2030 (US$M)

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