North America Brain Health Supplements Market Size & Outlook

The brain health supplements market in North America is expected to reach a projected revenue of US$ 8,435.8 million by 2030. A compound annual growth rate of 12.1% is expected of North America brain health supplements market from 2025 to 2030.
Revenue, 2024 (US$M)
$4,272.3
Forecast, 2030 (US$M)
$8,435.8
CAGR, 2025 - 2030
12.1%
Report Coverage
North America

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North America brain health supplements market, 2018-2030 (US$M)

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North America brain health supplements market highlights

  • The North America brain health supplements market generated a revenue of USD 4,272.3 million in 2024.
  • The market is expected to grow at a CAGR of 12% from 2025 to 2030.
  • In terms of segment, herbal extract was the largest revenue generating product in 2024.
  • Vitamins & Minerals is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.


North America data book summary

Market revenue in 2024USD 4,272.3 million
Market revenue in 2030USD 8,435.8 million
Growth rate12% (CAGR from 2025 to 2030)
Largest segmentHerbal extract
Fastest growing segmentVitamins & Minerals
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationNatural Molecules, Herbal Extract, Vitamins & Minerals
Key market players worldwideUnilever PLC, Teva Pharmaceutical Industries Ltd, Natural Factors, Intelligent labs, Accelerated Intelligence, NOW Foods, Health Via Modern Nutrition, Peak Nootropics, AlternaScript


Other key industry trends

  • In terms of revenue, North America region accounted for 39.0% of the global brain health supplements market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 7,954.3 million by 2030.

Herbal extract was the largest segment with a revenue share of 42.9% in 2024. Horizon Databook has segmented the North America brain health supplements market based on natural molecules, herbal extract, vitamins & minerals covering the revenue growth of each sub-segment from 2018 to 2030.


The demand for brain health supplements in North America has grown substantially in recent years driven by rising consumer demand for products that improve cognitive health, backed by the growing trend of health consciousness, especially among the young population.

According to a survey conducted by the American Association of Retired Persons (AARP) on Brain Health and Dietary Supplements in June 2019, Americans aged 50 and older are regularly consuming large amounts of brain health supplements owing to increasing concerns over their brain and cognitive health.

These instances are expected to offer strong growth prospects to the regional market. Furthermore, rising awareness regarding the consumption of these products in the U.S. and Canada, on account of new product launches, is expected to promote regional market growth over the forecast period.

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Brain Health Supplements Market Companies

Name Profile # Employees HQ Website
Peak Nootropics View profile 11-50 Fort Collins, Colorado, United States, North America http://peaknootropics.com/
Health Via Modern Nutrition View profile 11-50 San Francisco, California, United States, North America http://www.hvmn.com
Intelligent labs View profile 1-10 Brighton, East Sussex, United Kingdom, Europe https://www.intelligentlabs.org/
Natural Factors View profile 1001-5000 Coquitlam, British Columbia, Canada, North America https://naturalfactors.com/
Accelerated Intelligence View profile 1-10 Wilmington, Delaware, United States, North America https://www.acceleratedintelligence.org
AlternaScript View profile 1-10 Austin, Texas, United States, North America https://www.alternascript.com/
NOW Foods View profile 501-1000 Bloomingdale, Illinois, United States, North America https://www.nowfoods.com
Unilever PLC View profile 128377 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY https://www.unilever.com
Teva Pharmaceutical Industries Ltd View profile 37851 124 Dvora HaNevi’a Street, Tel Aviv, Israel, 6944020 https://www.tevapharm.com

North America brain health supplements market size, by country, 2018-2030 (US$M)

North America Brain Health Supplements Market Outlook Share, 2024 & 2030 (US$M)

North America brain health supplements market size, by country, 2018-2030 (US$M)

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