Europe Business To Business E-commerce Market Size & Outlook
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Europe business to business e-commerce market highlights
- The Europe business to business e-commerce market generated a revenue of USD 1,076.5 billion in 2023.
- The market is expected to grow at a CAGR of 17.6% from 2024 to 2030.
- In terms of segment, intermediary-oriented was the largest revenue generating deployment in 2023.
- Intermediary-oriented is the most lucrative deployment segment registering the fastest growth during the forecast period.
- Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 1,076.5 billion |
| Market revenue in 2030 | USD 3,348.4 billion |
| Growth rate | 17.6% (CAGR from 2024 to 2030) |
| Largest segment | Intermediary-oriented |
| Fastest growing segment | Intermediary-oriented |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Buyer-oriented, Supplier-oriented, Intermediary-oriented |
| Key market players worldwide | Amazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC, Costco Wholesale Corp, EBay Inc, Walmart Inc, JD.com Inc ADR, MercadoLibre Inc, Shopify Inc Registered Shs -A- Subord Vtg, Sea Ltd ADR, Wayfair Inc Class A, Zalando SE, DangDang.com |
Other key industry trends
- In terms of revenue, Europe region accounted for 11.7% of the global business to business e-commerce market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 24,784.8 billion by 2030.
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Business To Business E-Commerce Market Scope
Business To Business E-Commerce Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| DangDang.com | View profile | 5001-10000 | Beijing, Beijing, China, Asia | http://www.dangdang.com |
| Shopify Inc Registered Shs -A- Subord Vtg | View profile | 11600 | 151 O'Connor Street, Ground Floor, Ottawa, ON, Canada, K2P 2L8 | https://www.shopify.com |
| Zalando SE | View profile | 15497 | Valeska-Gert-Strabe 5, Berlin, Germany, 10243 | https://corporate.zalando.com |
| Sea Ltd ADR | View profile | 62700 | 1 Fusionopolis Place, No. 17-10, Galaxis, Singapore, Singapore, 138522 | https://www.sea.com |
| MercadoLibre Inc | View profile | 58313 | WTC Free Zone, Dr. Luis Bonavita 1294, Of. 1733, Tower II, Montevideo, Uruguay, 11300 | https://www.mercadolibre.com |
| JD.com Inc ADR | View profile | 517124 | No. 18 Kechuang 11 Street, 20th Floor, Building A, Yizhuang Economic & Technological Development Zone, Beijing, China, People's Republic of, 101111 | https://www.jd.com |
| Costco Wholesale Corp | View profile | 316000 | 999 Lake Drive, Issaquah, WA, United States, 98027 | https://www.costco.com |
| EBay Inc | View profile | 12300 | 2025 Hamilton Avenue, San Jose, CA, United States, 95125 | https://www.ebay.com |
| ASOS PLC | View profile | 3352 | Hampstead Road, Greater London House, London, United Kingdom, NW1 7FB | https://www.asosplc.com |
| Walmart Inc | View profile | 2100000 | 702 S.W. 8th Street, Bentonville, AR, United States, 72716 | https://stock.walmart.com |
| Alibaba Group Holding Ltd ADR | View profile | 204891 | 1 Matheson Street, Causeway Bay, 26th Floor, Tower One, Times Square, Hong Kong, Hong Kong, | https://www.alibabagroup.com |
| Wayfair Inc Class A | View profile | 14400 | 4 Copley Place, Boston, MA, United States, 02116 | https://www.wayfair.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
Europe business to business e-commerce market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to business to business e-commerce market will help companies and investors design strategic landscapes.
Intermediary-oriented was the largest segment with a revenue share of 60.09% in 2023. Horizon Databook has segmented the Europe business to business e-commerce market based on buyer-oriented, supplier-oriented, intermediary-oriented covering the revenue growth of each sub-segment from 2018 to 2030.
European businesses invest in e-commerce technologies to increase online sales and enhance distribution platforms. This involves mobile-responsive websites, online payment systems, and Customer Relationship Management (CRM) solutions.
With the advent of technologies, AR and VR are being utilized to improve the B2B buying experience, particularly in areas such as manufacturing and construction where visualizations are crucial. These technologies assist businesses in showcasing products and provide customers with a better understanding of the products that they are purchasing.
European governments are attempting to create a regulatory environment that can promote the expansion of B2B e-commerce. For instance, the European Union is working on a Digital Single Market plan to create an EU-wide digital goods and services market.
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Target buyers of Europe business to business e-commerce market databook
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Our clientele includes a mix of business to business e-commerce market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe business to business e-commerce market , including forecasts for subscribers. This continent databook contains high-level insights into Europe business to business e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Europe business to business e commerce market size, by country, 2018-2030 (US$B)
Europe Business To Business E-Commerce Market Outlook Share, 2023 & 2030 (US$B)
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