Middle East & Africa Cocktail Mixers Market Size & Outlook
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MEA cocktail mixers market highlights
- The MEA cocktail mixers market generated a revenue of USD 629.9 million in 2024.
- The market is expected to grow at a CAGR of 5.2% from 2025 to 2030.
- In terms of segment, mixers was the largest revenue generating product in 2024.
- Mixers is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 629.9 million |
| Market revenue in 2030 | USD 853.4 million |
| Growth rate | 5.2% (CAGR from 2025 to 2030) |
| Largest segment | Mixers |
| Fastest growing segment | Mixers |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Club Soda, Ginger Ale, Tonic Water, Syrups & Cordials, Mixers, Bitters |
| Key market players worldwide | Fevertree Drinks PLC, Keurig Dr Pepper Inc, The Coca-Cola Company, Britvic PLC, Coca-Cola Co |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.3% of the global cocktail mixers market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2,956.3 million by 2030.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Cocktail Mixers Market Scope
Cocktail Mixers Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Fevertree Drinks PLC | View profile | 375 | 186-188 Shepherds Bush Road, London, United Kingdom, W6 7NL | https://www.fever-tree.com |
| Coca-Cola Co | View profile | 79100 | One Coca-Cola Plaza, Atlanta, GA, United States, 30313 | https://www.coca-colacompany.com |
| The Coca-Cola Company | View profile | 10001+ | Atlanta, Georgia, United States, North America | https://www.coca-colacompany.com |
| Keurig Dr Pepper Inc | View profile | 28100 | 53 South Avenue, Burlington, MA, United States, 01803 | https://www.keurigdrpepper.com |
| Britvic PLC | View profile | 4529 | Breakspear Way, Breakspear Park, Hemel Hempstead, Hertfordshire, United Kingdom, HP2 4TZ | https://www.britvic.com |
Middle East & Africa cocktail mixers market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cocktail mixers market will help companies and investors design strategic landscapes.
Mixers was the largest segment with a revenue share of 34.89% in 2024. Horizon Databook has segmented the Middle East & Africa cocktail mixers market based on club soda, ginger ale, tonic water, syrups & cordials, mixers, bitters covering the revenue growth of each sub-segment from 2018 to 2030.
The cocktail mixer market in the Middle East and Africa is evolving rapidly, driven by changing social norms and a growing young population interested in global drinking trends. In areas where alcohol consumption is permitted, there is an increasing demand for premium mixers that cater to sophisticated tastes.
Non-alcoholic mixers are also gaining popularity, used in mocktails and as standalone beverages. Health and wellness are significant factors in the MEA region, with many consumers seeking mixers that offer functional benefits or align with dietary restrictions. There is a growing interest in mixers featuring local ingredients and flavors, such as hibiscus, dates, and various spices.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa cocktail mixers market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa cocktail mixers market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA cocktail mixers market size, by country, 2018-2030 (US$M)
Middle East & Africa Cocktail Mixers Market Outlook Share, 2024 & 2030 (US$M)
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