Global Customer Analytics Market Size & Outlook, 2025-2030
The global customer analytics market size was estimated at USD 16,975.7 million in 2024 and is projected to reach USD 48,630.3 million by 2030, growing at a CAGR of 19.6% from 2025 to 2030.
Revenue, 2024 (US$M)
$16,975.7
Forecast, 2030 (US$M)
$48,630.3
CAGR, 2025 - 2030
19.6%
Report Coverage
Worldwide
Global customer analytics market, 2018-2030 (US$M)
Related Markets
Global customer analytics market highlights
- The global customer analytics market generated a revenue of USD 16,975.7 million in 2024 and is expected to reach USD 48,630.3 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 19.6% by 2030.
- In terms of segment, solution accounted for a revenue of USD 12,875.3 million in 2024.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, South Korea is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 16,975.7 million |
| Market revenue in 2030 | USD 48,630.3 million |
| Growth rate | 19.6% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
Other key industry trends
- In terms of revenue, the North America accounted for 35.6% of the global customer analytics market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, South Korea is the fastest growing regional market and is projected to reach USD 1,594.2 million by 2030.
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Customer Analytics Market Scope
Customer analytics market segmentation & scope
Customer Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| SAS International | View profile | 501-1000 | Reading, Reading, United Kingdom, Europe | https://sasint.co.uk/ |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| Teradata Corp | View profile | 6500 | 17095 Via Del Campo, San Diego, CA, United States, 92127 | https://www.teradata.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| SAP SE | View profile | 107602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | https://www.sap.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Dell Technologies Inc Ordinary Shares - Class C | View profile | 120000 | One Dell Way, Round Rock, TX, United States, 78682 | https://www.delltechnologies.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Global customer analytics market size, by regions, 2018-2030 (US$M)
Top 10 countries: Customer analytics market size, 2024 (US$M)
Global customer analytics market share, by component, 2024 & 2030 (%, US$M)
Customer analytics market: Opportunity assessment by country
Global customer analytics market, by region, 2024 (US$M)
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