Global Digital Ing Software Market Size & Outlook
The global digital marketing software market size was estimated at USD 75,338.8 million in 2024 and is projected to reach USD 321,774.1 million by 2033, growing at a CAGR of 17.9% from 2025 to 2033.
Revenue, 2024 (US$M)
$75,338.8
Forecast, 2033 (US$M)
$321,774.1
CAGR, 2025 - 2033
17.9%
Report Coverage
Worldwide
Global digital marketing software market, 2021-2033 (US$M)
Related Markets
Global digital marketing software market highlights
- The global digital marketing software market generated a revenue of USD 75,338.8 million in 2024 and is expected to reach USD 321,774.1 million by 2033.
- The market is expected to grow at a CAGR (2025 - 2033) of 17.9% by 2033.
- In terms of segment, software accounted for a revenue of USD 56,411.0 million in 2024.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2025 to 2033.
Global data book summary
| Market revenue in 2024 | USD 75,338.8 million |
| Market revenue in 2033 | USD 321,774.1 million |
| Growth rate | 17.9% (CAGR from 2025 to 2033) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2021 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Software, Services |
Other key industry trends
- In terms of revenue, the North America accounted for 44.3% of the global digital marketing software market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2033.
- By country, Saudi Arabia is the fastest growing regional market and is projected to reach USD 7,158.8 million by 2033.
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Digital Marketing Software Market Scope
Digital marketing software market segmentation & scope
Others
Digital Marketing Software Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Marketo | View profile | 501-1000 | San Mateo, California, United States, North America | http://www.marketo.com |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| SAS | View profile | 10001+ | Cary, North Carolina, United States, North America | http://www.sas.com |
| HubSpot Inc | View profile | 7829 | Two Canal Park, Cambridge, MA, United States, 02141 | https://www.hubspot.com |
| Hewlett Packard Enterprise Co | View profile | 62000 | 1701 East Mossy Oaks Road, Spring, TX, United States, 77389 | https://www.hpe.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| SAP SE | View profile | 107602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | https://www.sap.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Global digital marketing software market size, by regions, 2021-2033 (US$M)
Top 10 countries: Digital marketing software market size, 2023 (US$M)
Global digital marketing software market share, by type, 2023 & 2030 (%, US$M)
Digital marketing software market: Opportunity assessment by country
Global digital marketing software market, by region, 2024 (US$M)
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