Global Digital Out-of-home Advertising Market Size & Outlook
Global digital out-of-home advertising market, 2018-2030 (US$M)
Related Markets
Global digital out-of-home advertising market highlights
- The global digital out-of-home advertising market generated a revenue of USD 20,735.3 million in 2024 and is expected to reach USD 39,119.8 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 10.7% by 2030.
- In terms of segment, billboards accounted for a revenue of USD 15,617.0 million in 2024.
- Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 20,735.3 million |
| Market revenue in 2030 | USD 39,119.8 million |
| Growth rate | 10.7% (CAGR from 2025 to 2030) |
| Largest segment | Billboards |
| Fastest growing segment | Place-Based Media |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Billboards, Street Furniture, Transit & Transportation, Place-Based Media |
Other key industry trends
- In terms of revenue, the North America accounted for 36.8% of the global digital out-of-home advertising market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, India is the fastest growing regional market and is projected to reach USD 630.0 million by 2030.
Billboards was the largest segment with a revenue share of 75.32% in 2024. Horizon Databook has segmented the Global digital out-of-home advertising market based on billboards, street furniture, transit & transportation, place-based media covering the revenue growth of each sub-segment from 2018 to 2030.
Digital out-of-home advertising allows advertisers to target specific audiences based on location, demographics, and behavior. This is made possible through various technologies such as geo-fencing, real-time bidding, and data-driven insights.
Data-driven insights provide advertisers with valuable information about the behavior and preferences of their target audience, allowing them to create more effective, targeted campaigns that resonate with their audience.
Real-time bidding (RTB) is another technology that enables advertisers to bid for advertising space in real time based on the audience data available at that moment. This allows them to deliver more relevant and personalized messages to consumers.
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Digital Out-of-home Advertising Market Scope
Digital Out-of-home Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Daktronics Inc | View profile | - | - | - |
| Focus Media | View profile | 5001-10000 | Shanghai, Shanghai, China, Asia | http://www.focusmedia.cn/ |
| Stroeer SE & Co KGaA | View profile | 11504 | Stroer-Allee 1, Cologne, NW, Germany, 50999 | https://www.stroeer.com |
| Lamar Advertising Co Class A | View profile | 3550 | 5321 Corporate Boulevard, Baton Rouge, LA, United States, 70808 | https://www.lamar.com |
| Outfront Media Inc | View profile | 2375 | 90 Park Avenue, 9th Floor, New York, NY, United States, 10016 | https://www.outfrontmedia.com |
| Clear Channel Outdoor Holdings Inc Ordinary Shares | View profile | 3900 | 4830 North Loop 1604 West, Suite 111, San Antonio, TX, United States, 78249 | https://www.clearchanneloutdoor.com |
| JCDecaux SE | View profile | 11096 | 17 Rue Soyer, Neuilly-sur-Seine, France, 92200 | https://www.jcdecaux.com |
Global digital out-of-home advertising market size, by regions, 2018-2030 (US$M)
Top 10 countries: Digital out-of-home advertising market size, 2024 (US$M)
Global digital out-of-home advertising market share, by format, 2024 & 2030 (%, US$M)
Digital out-of-home advertising market: Opportunity assessment by country
Global digital out-of-home advertising market, by region, 2024 (US$M)
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