UK Direct-to-consumer Genetic Testing Market Size & Outlook

The direct-to-consumer genetic testing market in UK is expected to reach a projected revenue of US$ 666.4 million by 2030. A compound annual growth rate of 29.3% is expected of UK direct-to-consumer genetic testing market from 2024 to 2030.
Revenue, 2023 (US$M)
$110.1
Forecast, 2030 (US$M)
$666.4
CAGR, 2024 - 2030
29.3%
Report Coverage
UK

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UK direct-to-consumer genetic testing market, 2018-2030 (US$M)

UK direct-to-consumer genetic testing market, 2018-2030 (US$M)

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Related Markets

UK direct-to-consumer genetic testing market highlights

  • The UK direct-to-consumer genetic testing market generated a revenue of USD 110.1 million in 2023 and is expected to reach USD 666.4 million by 2030.
  • The UK market is expected to grow at a CAGR of 29.3% from 2024 to 2030.
  • In terms of segment, predictive testing was the largest revenue generating test type in 2023.
  • Predictive Testing is the most lucrative test type segment registering the fastest growth during the forecast period.

Direct-to-consumer genetic testing market data book summary

Market revenue in 2023USD 110.1 million
Market revenue in 2030USD 666.4 million
Growth rate29.3% (CAGR from 2023 to 2030)
Largest segmentPredictive testing
Fastest growing segmentPredictive Testing
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationNutrigenomics Testing, Predictive Testing, Carrier Testing, Other Test Types
Key market players worldwide23andMe Holding Co Class A, Genesis Healthcare Inc Class A, Bureau Veritas SA, Myriad Genetics Inc, Color, Living DNA, Full Genomes, EasyDNA, Ancestry, Family Tree DNA, Nanobiomatters Industries, Milliken & Company, Biocote, Microban International, SteriTouch, Sanitized

Other key industry trends

  • In terms of revenue, UK accounted for 5.7% of the global direct-to-consumer genetic testing market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK direct-to-consumer genetic testing market is projected to lead the regional market in terms of revenue in 2030.
  • UK is the fastest growing regional market in Europe and is projected to reach USD 666.4 million by 2030.

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Direct-to-Consumer Genetic Testing Market Companies

Name Profile # Employees HQ Website
Sanitized View profile 101-250 Burgdorf, Bern, Switzerland, Europe https://www.sanitized.com
SteriTouch View profile 11-50 Ebbw Vale, Blaenau Gwent, United Kingdom, Europe http://www.steritouch.com
Microban International View profile 51-100 Huntersville, North Carolina, United States, North America http://www.microban.com/en-uk
Biocote View profile 11-50 Coventry, Coventry, United Kingdom, Europe https://www.biocote.com
Milliken & Company View profile 501-1000 Spartanburg, South Carolina, United States, North America http://www.milliken.com/en-us/
Nanobiomatters Industries View profile 11-50 Paterna De Rivera, Andalucia, Spain, Europe http://www.nanobiomatters.com
Family Tree DNA View profile 11-50 Houston, Texas, United States, North America https://www.familytreedna.com/
Ancestry View profile - Melbourne, Victoria, Australia, Oceania https://www.ancestry.com.au/
EasyDNA View profile 11-50 Grove City, Ohio, United States, North America https://www.easy-dna.com
Full Genomes View profile 1-10 Rockville, Maryland, United States, North America http://fullgenomes.com
Living DNA View profile 1-10 Bridgwater, Somerset, United Kingdom, Europe https://livingdna.com/
Color View profile 501-1000 Burlingame, California, United States, North America https://www.color.com
Bureau Veritas SA View profile 81511 40/52 Boulevard du Parc, Immeuble Newtime, Neuilly-sur-Seine, France, 92200 https://group.bureauveritas.com
23andMe Holding Co Class A View profile 816 349 Oyster Point Boulevard, South San Francisco, CA, United States, 94080 https://www.23andme.com
Myriad Genetics Inc View profile 2700 320 Wakara Way, Salt Lake City, UT, United States, 84108 https://www.myriad.com
Genesis Healthcare Inc Class A View profile 44000 101 East State Street, Kennett Square, PA, United States, 19348 http://www.genesishcc.com

UK direct-to-consumer genetic testing market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct-to-consumer genetic testing market will help companies and investors design strategic landscapes.


Predictive testing was the largest segment with a revenue share of 38.06% in 2023. Horizon Databook has segmented the UK direct-to-consumer genetic testing market based on nutrigenomics testing, predictive testing, carrier testing, other test types covering the revenue growth of each sub-segment from 2018 to 2030.


  • UK Direct-to-Consumer Genetic Testing Test Type Outlook (Revenue, USD Million, 2018-2030)
    • Nutrigenomics Testing
    • Predictive Testing
    • Carrier Testing
    • Other Test Types
  • UK Direct-to-Consumer Genetic Testing Technology Outlook (Revenue, USD Million, 2018-2030)
    • Targeted Analysis
    • Single Nucleotide Polymorphism Chips
    • Whole Genome Sequencing
    • Other Technologies
  • UK Direct-to-Consumer Genetic Testing Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Online Platform
    • OTC

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Target buyers of UK direct-to-consumer genetic testing market databook

  • Our clientele includes a mix of direct-to-consumer genetic testing market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the UK direct-to-consumer genetic testing market , including forecasts for subscribers. This country databook contains high-level insights into UK direct-to-consumer genetic testing market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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UK direct to consumer genetic testing market size, by technology, 2018-2030 (US$M)

UK Direct-to-Consumer Genetic Testing Market Outlook Share, 2023 & 2030 (US$M)

UK direct to consumer genetic testing market size, by technology, 2018-2030 (US$M)

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