ANZ Educational Toys Market Size & Outlook, 2023-2030

The educational toys market in ANZ is expected to reach a projected revenue of US$ 2,733.1 million by 2030. A compound annual growth rate of 12.1% is expected of ANZ educational toys market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,227.8
Forecast, 2030 (US$M)
$2,733.1
CAGR, 2024 - 2030
12.1%
Report Coverage
ANZ

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ANZ educational toys market, 2018-2030 (US$M)

ANZ educational toys market, 2018-2030 (US$M)

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ANZ educational toys market highlights

  • The ANZ educational toys market generated a revenue of USD 1,227.8 million in 2023 and is expected to reach USD 2,733.1 million by 2030.
  • The ANZ market is expected to grow at a CAGR of 12.1% from 2024 to 2030.
  • In terms of segment, building & construction sets was the largest revenue generating product in 2023.
  • STEM Toys is the most lucrative product segment registering the fastest growth during the forecast period.


Educational toys market data book summary

Market revenue in 2023USD 1,227.8 million
Market revenue in 2030USD 2,733.1 million
Growth rate12.1% (CAGR from 2023 to 2030)
Largest segmentBuilding & construction sets
Fastest growing segmentSTEM Toys
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBuilding & Construction Sets, Role Play Toys, Art & Craft Kit, STEM Toys, Games & Puzzles, Musical Toys/Instruments
Key market players worldwideThe LEGO Group, Spin Master Corp Shs Subord Voting, Mattel Inc, VTech Holdings Ltd, Hasbro Inc, BYJU'S, Ravensburger, Sphero, Fat Brain Toys


Other key industry trends

  • In terms of revenue, ANZ accounted for 2.4% of the global educational toys market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, India educational toys market is projected to lead the regional market in terms of revenue in 2030.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 8,535.1 million by 2030.

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Educational Toys Market Companies

Name Profile # Employees HQ Website
Fat Brain Toys View profile 101-250 Elkhorn, Nebraska, United States, North America https://www.fatbraintoys.com
BYJU'S View profile 10001+ Bangalore, Karnataka, India, Asia http://www.byjus.com
Ravensburger View profile 5001-10000 Ravensburg, Baden-Wurttemberg, Germany, Europe https://www.ravensburger.de
Sphero View profile 101-250 Boulder, Colorado, United States, North America http://www.sphero.com/
The LEGO Group View profile 10001+ Billund, Syddanmark, Denmark, Europe http://www.lego.com
VTech Holdings Ltd View profile 19500 Block 1, 57 Ting Kok Road, Tai Po, 23rd Floor, Tai Ping Industrial Centre, New Territories, Hong Kong, Hong Kong https://www.vtech.com
Hasbro Inc View profile 5502 1027 Newport Avenue, P.O. Box 1059, Pawtucket, RI, United States, 02861 https://www.hasbro.com
Spin Master Corp Shs Subord Voting View profile 2400 225 King Street West, Suite 200, Toronto, ON, Canada, M5V 3M2 https://www.spinmaster.com
Mattel Inc View profile 33000 333 Continental Boulevard, El Segundo, CA, United States, 90245-5012 https://corporate.mattel.com

ANZ educational toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to educational toys market will help companies and investors design strategic landscapes.


Building & construction sets was the largest segment with a revenue share of 24.21% in 2023. Horizon Databook has segmented the ANZ educational toys market based on building & construction sets, role play toys, art & craft kit, stem toys, games & puzzles, musical toys/instruments covering the revenue growth of each sub-segment from 2018 to 2030.


In Australia, while preschool attendance isn't mandatory, there's a strong emphasis on the benefits of early childhood education. Government initiatives, such as the Universal Access to Early Childhood Education and Care agreements, underscore the commitment to increasing participation in high-quality early education programs.

As parents recognize the importance of early education in preparing their children for school, they often seek out educational toys to complement this learning experience. By introducing educational toys at home, parents aim to make early education more engaging and enjoyable for their children, fostering a love for learning from a young age.

My Happy Helpers Pty Ltd is an online store specializing in wooden educational toys for kids and toddlers. Its diverse range includes building toys, construction play sets, educational games, and more. With a focus on quality and educational value, the company provides parents and caregivers with engaging and enriching toys that promote creativity, learning, and development in children.

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Target buyers of ANZ educational toys market databook

  • Our clientele includes a mix of educational toys market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the ANZ educational toys market , including forecasts for subscribers. This country databook contains high-level insights into ANZ educational toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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ANZ educational toys market size, by product, 2018-2030 (US$M)

ANZ Educational Toys Market Outlook Share, 2023 & 2030 (US$M)

ANZ educational toys market size, by product, 2018-2030 (US$M)

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