U.S. Exotic Pets Market Size & Outlook, 2025-2030

The exotic pets market in the United States is expected to reach a projected revenue of US$ 745.9 million by 2030. A compound annual growth rate of 6.6% is expected of the United States exotic pets market from 2025 to 2030.
Revenue, 2024 (US$M)
$514.3
Forecast, 2030 (US$M)
$745.9
CAGR, 2025 - 2030
6.6%
Report Coverage
U.S.

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U.S. exotic pets market, 2018-2030 (US$M)

U.S. exotic pets market, 2018-2030 (US$M)

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U.S. exotic pets market highlights

  • The U.S. exotic pets market generated a revenue of USD 514.3 million in 2024 and is expected to reach USD 745.9 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 6.6% from 2025 to 2030.
  • In terms of segment, reptiles was the largest revenue generating animal type in 2024.
  • Birds is the most lucrative animal type segment registering the fastest growth during the forecast period.


Exotic pets market data book summary

Market revenue in 2024USD 514.3 million
Market revenue in 2030USD 745.9 million
Growth rate6.6% (CAGR from 2025 to 2030)
Largest segmentReptiles
Fastest growing segmentBirds
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSmall Mammals, Birds, Reptiles
Key market players worldwideAdvaCare Pharma, Vetrimark, Vetafarm, Mazuri, Versele-Laga, Zoetis, Merck & Co Inc, Vetnil, Pet King Brands


Other key industry trends

  • In terms of revenue, U.S. accounted for 31.1% of the global exotic pets market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. exotic pets market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 342.3 million by 2030.

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Exotic Pets Market outlook Companies

Name Profile # Employees HQ Website
Pet King Brands View profile - Westmont, Illinois, United States, North America http://www.petkingbrands.com/
Versele-Laga View profile 251-500 Deinze, Oost-Vlaanderen, Belgium, Europe https://www.versele-laga.com
Mazuri View profile 51-100 Hills, Minnesota, United States, North America https://mazuri.com
Vetrimark View profile 11-50 Orange, California, United States, North America https://www.vetrimark.com/
Vetnil View profile - Louveira, Sao Paulo, Brazil, South America https://www.vetnil.com.br
Vetafarm View profile 101-250 Wagga Wagga, New South Wales, Australia, Oceania https://vetafarm.com.au/
AdvaCare Pharma View profile 51-100 Cheyenne, Wyoming, United States, North America https://www.advacarepharma.com/en
Zoetis View profile 10001+ Parsippany, New Jersey, United States, North America https://www.zoetis.com
Merck & Co Inc View profile 72000 126 East Lincoln Avenue, Rahway, NJ, United States, 07065 https://www.merck.com

U.S. exotic pets market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to exotic pets market will help companies and investors design strategic landscapes.


Reptiles was the largest segment with a revenue share of 42.87% in 2024. Horizon Databook has segmented the U.S. exotic pets market based on small mammals, birds, reptiles covering the revenue growth of each sub-segment from 2018 to 2030.


The exotic pets market in the U.S. is expected to grow significantly over the forecast period, due to the increasing popularity of non-traditional companion animals like fish, reptiles, birds, and small mammals, with 8% of households owning fish and 4% owning reptiles.

These pets are often preferred in urban settings due to space constraints and lifestyle fit, as they are perceived to require less daily care than traditional pets. Retail expansion and specialized products, such as species-specific diets, habitat accessories, and wellness supplements, further support market growth.

Veterinary medicines tailored for exotic pets, including those for reptiles and small mammals, are in high demand. In April 2025, the FDA approved Faunamor as the first treatment for Ich, a deadly disease in ornamental fish, improving care options. With increased awareness, there is a growing focus on preventive care, ethical sourcing, and proper pet husbandry. This trend presents opportunities for veterinarians, retailers, and suppliers to expand educational efforts and engage more with exotic pet owners.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. exotic pets market , including forecasts for subscribers. This country databook contains high-level insights into U.S. exotic pets market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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US Animal Type - Exotic Pets Market size, 2024 - 2030 (US$M)

U.S. Exotic Pets Market outlook Share, 2024 & 2030 (US$M)

US Animal Type - Exotic Pets Market size, 2024 - 2030 (US$M)

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