U.S. Facial Cleansing Balm Market Size & Outlook, 2025-2030
The facial cleansing balm market in the United States is expected to reach a projected revenue of US$ 223.2 million by 2030. A compound annual growth rate of 11.6% is expected of the United States facial cleansing balm market from 2025 to 2030.
Revenue, 2024 (US$M)
$116.0
Forecast, 2030 (US$M)
$223.2
CAGR, 2025 - 2030
11.6%
Report Coverage
U.S.
Related Markets
U.S. facial cleansing balm market highlights
- The U.S. facial cleansing balm market generated a revenue of USD 104.5 million in 2023 and is expected to reach USD 223.2 million by 2030.
- The U.S. market is expected to grow at a CAGR of 11.5% from 2024 to 2030.
- In terms of segment, women was the largest revenue generating gender in 2023.
- Men is the most lucrative gender segment registering the fastest growth during the forecast period.
Facial cleansing balm market data book summary
| Market revenue in 2023 | USD 104.5 million |
| Market revenue in 2030 | USD 223.2 million |
| Growth rate | 11.5% (CAGR from 2024 to 2030) |
| Largest segment | Women |
| Fastest growing segment | Men |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Men, Women |
| Key market players worldwide | Kao Corp, Shiseido Co Ltd, Procter & Gamble Co, L'Occitane International SA, E.l.f. Beauty Inc, L'Oreal SA, Charlotte Tilbury Beauty, AMOREPACIFIC, The Estee Lauder Companies Inc Class A, Unilever PLC |
Other key industry trends
- In terms of revenue, U.S. accounted for 20.6% of the global facial cleansing balm market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. facial cleansing balm market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 34.2 million by 2030.
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Facial Cleansing Balm Market Scope
Facial cleansing balm market segmentation & scope
Facial Cleansing Balm Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Charlotte Tilbury Beauty | View profile | 1001-5000 | London, England, United Kingdom, Europe | https://www.charlottetilbury.com |
| L'Occitane International SA | View profile | 9179 | 49, Boulevard Prince Henri, Luxembourg, Luxembourg, L-1724 | https://group.loccitane.com |
| AMOREPACIFIC | View profile | 1001-5000 | Yongsan, Seoul-t'ukpyolsi, South Korea, Asia | https://www.amorepacific.com |
| E.l.f. Beauty Inc | View profile | 475 | 570 10th Street, Oakland, CA, United States, 94607 | https://www.elfcosmetics.com |
| Kao Corp | View profile | 42450 | 14-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210 | http://www.kao.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Shiseido Co Ltd | View profile | 35859 | 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 | http://www.shiseido.co.jp |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
U.S. facial cleansing balm market size, by gender, 2018-2030 (US$M)
U.S. Facial Cleansing Balm Market Outlook Share, 2024 & 2030 (US$M)
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