Global Facial Serum Market Size & Outlook, 2024-2030

The facial serum industry worldwide is expected to reach a projected revenue of US$ 8,582.0 million by 2030. A compound annual growth rate of 6.7% is expected of the worldwide facial serum industry from 2025 to 2030.
Revenue, 2024 (US$M)
$5,840.5
Forecast, 2030 (US$M)
$8,582.0
CAGR, 2025 - 2030
6.7%
Report Coverage
Worldwide

Global facial serum market highlights

  • The global facial serum market generated a revenue of USD 5,840.5 million in 2024 and is expected to reach USD 8,582.0 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 6.6% by 2030.
  • In terms of segment, anti-aging serums accounted for a revenue of USD 1,864.7 million in 2024.
  • Skin Brightening Serums is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, Europe was the largest revenue generating market in 2024.
  • Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 5,840.5 million
Market revenue in 2030USD 8,582.0 million
Growth rate6.6% (CAGR from 2024 to 2030)
Largest segmentAnti-aging serums
Fastest growing segmentSkin Brightening Serums
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAnti-Aging Serums, Skin Brightening Serums, Acne Fighting Serums, Hydrating Face Serums, Exfoliating Face Serums, Other Facial Serum Type

Other key industry trends

  • In terms of revenue, the North America accounted for 31.1% of the global facial serum market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Germany is the fastest growing regional market and is projected to reach USD 495.3 million by 2030.

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Facial Serum Market Companies

Name Profile # Employees HQ Website

Global facial serum market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to facial serum market will help companies and investors design strategic landscapes.


Anti-aging serums was the largest segment with a revenue share of 31.93% in 2024. Horizon Databook has segmented the Global facial serum market based on anti-aging serums, skin brightening serums, acne fighting serums, hydrating face serums, exfoliating face serums, other facial serum type covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Facial Serum Type Outlook (Revenue, USD Million, 2018-2030)
    • Anti-Aging Serums
    • Skin Brightening Serums
    • Acne Fighting Serums
    • Hydrating Face Serums
    • Exfoliating Face Serums
    • Other Facial Serum Type
  • Global Facial Serum Form Outlook (Revenue, USD Million, 2018-2030)
    • Oil based
    • Gel based
    • Water based
    • Other Form
  • Global Facial Serum Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Supermarkets & Hypermarkets
    • Drugstores & Pharmacies
    • Specialty Beauty Stores
    • Online Retailers
    • Other Distribution Channels
  • Global Facial Serum Price Point Outlook (Revenue, USD Million, 2018-2030)
    • Mass-Market
    • Premium
    • Luxury

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Target buyers of Global facial serum market databook

  • Our clientele includes a mix of facial serum market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global facial serum market , including forecasts for subscribers. This global databook contains high-level insights into Global facial serum market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global facial serum market size, by regions, 2018-2030 (US$M)

Top 10 countries: Facial serum market size, 2024 (US$M)

Global facial serum market share, by type, 2024 & 2030 (%, US$M)

Facial serum market: Opportunity assessment by country

Global facial serum market, by region, 2024 (US$M)

Global facial serum market size, by regions, 2018-2030 (US$M)

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