Latin America Fragrance Market Size & Outlook, 2025-2030
Latin America fragrance market highlights
- The Latin America fragrance market generated a revenue of USD 2,795.9 million in 2024.
- The market is expected to grow at a CAGR of 3.8% from 2025 to 2030.
- In terms of segment, deodorants was the largest revenue generating product in 2024.
- Deodorants is the most lucrative product segment registering the fastest growth during the forecast period.
Latin America data book summary
| Market revenue in 2024 | USD 2,795.9 million |
| Market revenue in 2030 | USD 3,468.7 million |
| Growth rate | 3.8% (CAGR from 2025 to 2030) |
| Largest segment | Deodorants |
| Fastest growing segment | Deodorants |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Deodorants |
| Key market players worldwide | Natura &Co Holding SA ADR, L'Oreal SA, Lvmh Moet Hennessy Louis Vuitton SE, The Estee Lauder Companies Inc Class A, Kering SA, Coty Inc Class A, CHANEL, PVH Corp, Burberry Group PLC, Dolce & Gabbana, Shiseido Co Ltd |
Other key industry trends
- In terms of revenue, Latin America region accounted for 4.9% of the global fragrance market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 22,277.3 million by 2030.
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Fragrance Market Scope
Fragrance Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Dolce & Gabbana | View profile | 5001-10000 | Milan, Lombardia, Italy, Europe | https://www.dolcegabbana.com |
| CHANEL | View profile | 10001+ | Neuilly-sur-seine, Ile-de-France, France, Europe | https://www.chanel.com/us/ |
| Burberry Group PLC | View profile | 9336 | Horseferry Road, Horseferry House, London, United Kingdom, SW1P 2AW | https://www.burberryplc.com |
| Natura &Co Holding SA ADR | View profile | 19955 | Avenida Alexandre Colares, No. 1188, Sala A17-Bloco A, Parque Anhanguera, Sao Paulo, SP, Brazil, 05106-000 | https://ri.naturaeco.com |
| Lvmh Moet Hennessy Louis Vuitton SE | View profile | 192346 | 22, Avenue Montaigne, Paris, France, 75008 | https://www.lvmh.com |
| PVH Corp | View profile | 29000 | 285 Madison Avenue, New York, NY, United States, 10017 | https://www.pvh.com |
| Kering SA | View profile | 49000 | 40 Rue de Sevres, Paris, France, 75007 | https://www.kering.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Shiseido Co Ltd | View profile | 35859 | 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 | http://www.shiseido.co.jp |
| Coty Inc Class A | View profile | 11350 | 350 Fifth Avenue, New York, NY, United States, 10118 | https://www.coty.com |
Latin America fragrance market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to fragrance market will help companies and investors design strategic landscapes.
Deodorants was the largest segment with a revenue share of 103% in 2024. Horizon Databook has segmented the Latin America fragrance market based on deodorants covering the revenue growth of each sub-segment from 2018 to 2030.
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Our clientele includes a mix of fragrance market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America fragrance market, including forecasts for subscribers. This continent databook contains high-level insights into Latin America fragrance market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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