Latin America Fragrance Market Size & Outlook, 2025-2030

The fragrance market in Latin America is expected to reach a projected revenue of US$ 3,468.7 million by 2030. A compound annual growth rate of 3.8% is expected of Latin America fragrance market from 2025 to 2030.
Revenue, 2024 (US$M)
$2,795.9
Forecast, 2030 (US$M)
$3,468.7
CAGR, 2025 - 2030
3.8%
Report Coverage
Latin America

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Latin America fragrance market, 2018-2030 (US$M)

Latin America fragrance market, 2018-2030 (US$M)

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Latin America fragrance market highlights

  • The Latin America fragrance market generated a revenue of USD 2,795.9 million in 2024.
  • The market is expected to grow at a CAGR of 3.8% from 2025 to 2030.
  • In terms of segment, deodorants was the largest revenue generating product in 2024.
  • Deodorants is the most lucrative product segment registering the fastest growth during the forecast period.


Latin America data book summary

Market revenue in 2024USD 2,795.9 million
Market revenue in 2030USD 3,468.7 million
Growth rate3.8% (CAGR from 2025 to 2030)
Largest segmentDeodorants
Fastest growing segmentDeodorants
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDeodorants
Key market players worldwideNatura &Co Holding SA ADR, L'Oreal SA, Lvmh Moet Hennessy Louis Vuitton SE, The Estee Lauder Companies Inc Class A, Kering SA, Coty Inc Class A, CHANEL, PVH Corp, Burberry Group PLC, Dolce & Gabbana, Shiseido Co Ltd


Other key industry trends

  • In terms of revenue, Latin America region accounted for 4.9% of the global fragrance market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 22,277.3 million by 2030.

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Fragrance Market Scope

Fragrance market segmentation & scope
Deodorants
Perfumes
Others
Product
Application
Personal Care
Household Care
Others
Distribution Channel
Offline
Online
Countries
Canada
Brazil
Argentina
Japan
South Korea
Australia
Thailand
UK
Italy
Spain
Denmark
Sweden
Norway
South Africa
Saudi Arabia
UAE
Kuwait

Fragrance Market Companies

Name Profile # Employees HQ Website
Dolce & Gabbana View profile 5001-10000 Milan, Lombardia, Italy, Europe https://www.dolcegabbana.com
CHANEL View profile 10001+ Neuilly-sur-seine, Ile-de-France, France, Europe https://www.chanel.com/us/
Burberry Group PLC View profile 9336 Horseferry Road, Horseferry House, London, United Kingdom, SW1P 2AW https://www.burberryplc.com
Natura &Co Holding SA ADR View profile 19955 Avenida Alexandre Colares, No. 1188, Sala A17-Bloco A, Parque Anhanguera, Sao Paulo, SP, Brazil, 05106-000 https://ri.naturaeco.com
Lvmh Moet Hennessy Louis Vuitton SE View profile 192346 22, Avenue Montaigne, Paris, France, 75008 https://www.lvmh.com
PVH Corp View profile 29000 285 Madison Avenue, New York, NY, United States, 10017 https://www.pvh.com
Kering SA View profile 49000 40 Rue de Sevres, Paris, France, 75007 https://www.kering.com
The Estee Lauder Companies Inc Class A View profile 62000 767 Fifth Avenue, New York, NY, United States, 10153 https://www.elcompanies.com
L'Oreal SA View profile 94605 41, Rue Martre, Clichy Cedex, Paris, France, 92117 https://www.loreal.com
Shiseido Co Ltd View profile 35859 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 http://www.shiseido.co.jp
Coty Inc Class A View profile 11350 350 Fifth Avenue, New York, NY, United States, 10118 https://www.coty.com

Latin America fragrance market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to fragrance market will help companies and investors design strategic landscapes.


Deodorants was the largest segment with a revenue share of 103% in 2024. Horizon Databook has segmented the Latin America fragrance market based on deodorants covering the revenue growth of each sub-segment from 2018 to 2030.


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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America fragrance market, including forecasts for subscribers. This continent databook contains high-level insights into Latin America fragrance market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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