Europe In-app Advertising Market Size & Outlook, 2023-2030
Europe in-app advertising market, 2018-2030 (US$M)
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Europe in-app advertising market highlights
- The Europe in-app advertising market generated a revenue of USD 37,228.3 million in 2023.
- The market is expected to grow at a CAGR of 12% from 2024 to 2030.
- In terms of segment, banner ads was the largest revenue generating type in 2023.
- Interstitial Ads is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Russia is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 37,228.3 million |
| Market revenue in 2030 | USD 82,276.5 million |
| Growth rate | 12% (CAGR from 2023 to 2030) |
| Largest segment | Banner ads |
| Fastest growing segment | Interstitial Ads |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads |
| Key market players worldwide | Unity Software Inc Ordinary Shares, Alphabet Inc Class C, BYD Co Ltd ADR, Verizon Communications Inc, PrologisProperty Mexico SA de CV Certificados Bursatiles Fiduciarios Inmobi, AppLovin Corp Ordinary Shares - Class A, Amobee, Glispa, Chartboost, Smaato, Leadbolt |
Other key industry trends
- In terms of revenue, Europe region accounted for 21.7% of the global in-app advertising market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 156,345.9 million by 2030.
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In-app Advertising Market Scope
In-app Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Europe in-app advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app advertising market will help companies and investors design strategic landscapes.
Banner ads was the largest segment with a revenue share of 37.55% in 2023. Horizon Databook has segmented the Europe in-app advertising market based on banner ads, interstitial ads, rich media ads, video ads, native ads covering the revenue growth of each sub-segment from 2018 to 2030.
The continued rollout of high-speed internet networks and well-developed communication infrastructure in Europe is the key factor facilitating the widespread deployment of advertising media networks. The myriad of i n-app advertisement initiatives being pursued in the region is also anticipated to trigger the use of digital billboards, digital posters, and interactive kiosks in urban areas.
The European market has witnessed a noticeable increase in investments from media owners encouraged by the growing adoption of emerging technologies, such as smart sensing, AI, ML, and geo-fencing. The continued installation of digital screens has created new opportunities for both advertisers and media companies.
The advertisers in the U.K. are allocating higher advertising budgets to OOH media due to the emergence of digital screen networks. International media companies are also making a foray into the high-potential, smart advertising market in the U.K. as DOOH is integrated with social networks, internet, mobile devices, and other technologies.
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Our clientele includes a mix of in-app advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe in-app advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Europe in-app advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Europe in-app advertising market size, by country, 2018-2030 (US$M)
Europe In-app Advertising Market Outlook Share, 2023 & 2030 (US$M)
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