Middle East & Africa In-app Advertising Market Size & Outlook

The in-app advertising market in Middle East & Africa is expected to reach a projected revenue of US$ 18,917.5 million by 2030. A compound annual growth rate of 14% is expected of Middle East & Africa in-app advertising market from 2024 to 2030.

Revenue, 2023 (US$M)
$7,581.5
Forecast, 2030 (US$M)
$18,917.5
CAGR, 2024 - 2030
14%
Report Coverage
Middle East & Africa

MEA in-app advertising market highlights

  • The MEA in-app advertising market generated a revenue of USD 7,581.5 million in 2023.
  • The market is expected to grow at a CAGR of 14% from 2024 to 2030.
  • In terms of segment, banner ads was the largest revenue generating type in 2023.
  • Interstitial Ads is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, UAE is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 7,581.5 million
Market revenue in 2030USD 18,917.5 million
Growth rate14% (CAGR from 2023 to 2030)
Largest segmentBanner ads
Fastest growing segmentInterstitial Ads
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBanner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
Key market players worldwideUnity Software Inc Ordinary Shares, Alphabet Inc Class C, BYD Co Ltd ADR, Verizon Communications Inc, PrologisProperty Mexico SA de CV Certificados Bursatiles Fiduciarios Inmobi, AppLovin Corp Ordinary Shares - Class A, Amobee, Glispa, Chartboost, Smaato, Leadbolt


Other key industry trends

  • In terms of revenue, MEA region accounted for 4.4% of the global in-app advertising market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 156,345.9 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

In-app Advertising Market Scope

In-app advertising market segmentation & scope
Banner Ads
Interstitial Ads
Rich Media Ads
Video Ads
Native Ads
Android
iOS
Others
Entertainment
Gaming
Social
Online Shopping
Payment & Ticketing
News
Others

In-app Advertising Market Companies

Name Profile # Employees HQ Website

Middle East & Africa in-app advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app advertising market will help companies and investors design strategic landscapes.


Banner ads was the largest segment with a revenue share of 36.64% in 2023. Horizon Databook has segmented the Middle East & Africa in-app advertising market based on banner ads, interstitial ads, rich media ads, video ads, native ads covering the revenue growth of each sub-segment from 2018 to 2030.


In the Middle East, youngsters are largely using social media platforms, thereby encouraging marketers to opt for in-app advertising through various social media platforms. Such a strategy would b e specifically helpful for companies operating in the food & beverage, consumer products, and entertainment verticals.

However, in the case of other countries in the region, major issues hampering the growth of the market include a looming lack of active media companies, poverty, illiteracy, unstable political and economic environment, and unavailability of adequate finance for the development of new advertising networks.

In countries, such as the UAE, Saudi Arabia, and Egypt, the in-app advertising industry is anticipated t o witness significant growth over the forecast period due to the growing interest of MNCs in establishing a strong presence in these countries.

Reasons to subscribe to Middle East & Africa in-app advertising market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Middle East & Africa in-app advertising market databook

  • Our clientele includes a mix of in-app advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa in-app advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa in-app advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

MEA in-app advertising market size, by country, 2018-2030 (US$M)

Middle East & Africa In-app Advertising Market Outlook Share, 2023 & 2030 (US$M)

MEA in-app advertising market size, by country, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more