North America In-app Advertising Market Size & Outlook
North America in-app advertising market, 2018-2030 (US$M)
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North America in-app advertising market highlights
- The North America in-app advertising market generated a revenue of USD 52,951.5 million in 2023.
- The market is expected to grow at a CAGR of 12.3% from 2024 to 2030.
- In terms of segment, banner ads was the largest revenue generating type in 2023.
- Interstitial Ads is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 52,951.5 million |
| Market revenue in 2030 | USD 118,921.4 million |
| Growth rate | 12.3% (CAGR from 2023 to 2030) |
| Largest segment | Banner ads |
| Fastest growing segment | Interstitial Ads |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads |
| Key market players worldwide | Unity Software Inc Ordinary Shares, Alphabet Inc Class C, BYD Co Ltd ADR, Verizon Communications Inc, PrologisProperty Mexico SA de CV Certificados Bursatiles Fiduciarios Inmobi, AppLovin Corp Ordinary Shares - Class A, Amobee, Glispa, Chartboost, Smaato, Leadbolt |
Other key industry trends
- In terms of revenue, North America region accounted for 30.8% of the global in-app advertising market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 156,345.9 million by 2030.
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In-app Advertising Market Scope
In-app Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America in-app advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-app advertising market will help companies and investors design strategic landscapes.
Banner ads was the largest segment with a revenue share of 36.19% in 2023. Horizon Databook has segmented the North America in-app advertising market based on banner ads, interstitial ads, rich media ads, video ads, native ads covering the revenue growth of each sub-segment from 2018 to 2030.
North America, the in-app advertising market is largely driven by the presence of major international companies, increased advertising spending, and advances in advertising technologies. The specific focus of advertisers on Business Intelligence (BI) for hyper-targeted advertising is also expected to drive the growth of the regional market.
The presence of multiple advertising network operators and leading advertising agencies in the U.S. is anticipated to drive the adoption of in-app advertising in the country. Advertising network operators are also aggressively working on expanding the network of digital displays across the country to meet the rapidly growing demand from advertisers.
The emergence and growing adoption of programmatic media buying, Real Time Bidding (RTB), ad-exchanges, and several Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) are anticipated to have a significant impact on Canada’s in-app advertising market over the forecast period.
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Our clientele includes a mix of in-app advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America in-app advertising market , including forecasts for subscribers. This continent databook contains high-level insights into North America in-app advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America in-app advertising market size, by country, 2018-2030 (US$M)
North America In-app Advertising Market Outlook Share, 2023 & 2030 (US$M)
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