Global In-store Analytics Market Size & Outlook, 2023-2030

The global in-store analytics market size was estimated at USD 3,283.1 million in 2022 and is projected to reach USD 6,109.9 million by 2030, growing at a CAGR of 5.6% from 2023 to 2030.
Revenue, 2022 (US$M)
$3,283.1
Forecast, 2030 (US$M)
$6,109.9
CAGR, 2023 - 2030
5.6%
Report Coverage
Worldwide

Global in-store analytics market highlights

  • The global in-store analytics market generated a revenue of USD 3,283.1 million in 2022 and is expected to reach USD 6,109.9 million by 2030.
  • The market is expected to grow at a CAGR (2023 - 2030) of 5.6% by 2030.
  • In terms of segment, shopper traffic analysis accounted for a revenue of USD 1,172.4 million in 2022.
  • In-Store Navigation is the most lucrative solution segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2022.
  • Country-wise, India is expected to register the highest CAGR from 2023 to 2030.

Global data book summary

Market revenue in 2022USD 3,283.1 million
Market revenue in 2030USD 6,109.9 million
Growth rate5.6% (CAGR from 2023 to 2030)
Largest segmentShopper traffic analysis
Fastest growing segmentIn-Store Navigation
Historical data covered2018 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationShopper Traffic Analysis, Queue Management, Planogram Compliance, Inventory Management, In-Store Navigation

Other key industry trends

  • In terms of revenue, the North America accounted for 37.5% of the global in-store analytics market in 2022.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, India is the fastest growing regional market and is projected to reach USD 616.8 million by 2030.

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In-Store Analytics Market Companies

Name Profile # Employees HQ Website
Capillary Technologies View profile 251-500 Bengaluru, Karnataka, India, Asia http://www.capillarytech.com
Mood Media View profile 1001-5000 Austin, Texas, United States, North America https://us.moodmedia.com
Trax View profile 501-1000 Singapore, Central Region, Singapore, Asia http://traxretail.com
Zebra Technologies Corp Class A View profile 9750 3 Overlook Point, Lincolnshire, IL, United States, 60069 https://www.zebra.com
SAP SE View profile 107602 Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 https://www.sap.com
Honeywell International Inc View profile 95000 855 South Mint Street, Charlotte, NC, United States, 28202 https://www.honeywell.com
Microsoft Corp View profile 221000 One Microsoft Way, Redmond, WA, United States, 98052-6399 https://www.microsoft.com
Johnson Controls International PLC View profile 102000 One Albert Quay, Cork, Ireland, T12 X8N6 https://www.johnsoncontrols.com

Global in-store analytics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to in-store analytics market will help companies and investors design strategic landscapes.


Shopper traffic analysis was the largest segment with a revenue share of 35.71% in 2022. Horizon Databook has segmented the Global in-store analytics market based on shopper traffic analysis, queue management, planogram compliance, inventory management, in-store navigation covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global In-Store Analytics Solution Outlook (Revenue, USD Million, 2018-2030)
    • Shopper Traffic Analysis
    • Queue Management
    • Planogram Compliance
    • Inventory Management
    • In-Store Navigation
  • Global In-Store Analytics Deployment Outlook (Revenue, USD Million, 2018-2030)
    • Cloud
    • On-premises
  • Global In-Store Analytics Application Outlook (Revenue, USD Million, 2018-2030)
    • Merchandising Analysis
    • Retail Performance Management
    • Customer Experience Enhancement
    • Loss Prevention and Security

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Target buyers of Global in-store analytics market databook

  • Our clientele includes a mix of in-store analytics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global in-store analytics market , including forecasts for subscribers. This global databook contains high-level insights into Global in-store analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global in-store analytics market size, by regions, 2018-2030 (US$M)

Top 10 countries: In-store analytics market size, 2022 (US$M)

Global in-store analytics market share, by solution, 2022 & 2030 (%, US$M)

In-store analytics market: Opportunity assessment by country

Global in-store analytics market, by region, 2022 (US$M)

Global in-store analytics market size, by regions, 2018-2030 (US$M)

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