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Asia Pacific Life Insurance Market, 2020-2027

The life insurance market in Asia Pacific is expected to reach a projected revenue of US$ 257,885.7 million by 2027. A compound annual growth rate of 9.3% is expected of Asia Pacific life insurance market from 2021 to 2027.

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      • Life Insurance Market
Revenue, 2020 (US$M)
$138,209.9
Forecast, 2027 (US$M)
$257,885.7
CAGR, 2021 - 2027
9.3%
Report Coverage
Asia Pacific

Asia Pacific Life Insurance Market, 2016-2027 (US$M)

Asia Pacific Life Insurance Market, 2016-2027 (US$M)

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Every figure cited from GVR research

Asia Pacific life insurance market highlights

  • The Asia Pacific life insurance market generated a revenue of USD 138,209.9 million in 2020.
  • The market is expected to grow at a CAGR of 9.3% from 2021 to 2027.
  • In terms of segment, whole life insurance was the largest revenue generating product in 2020.
  • Universal Life Insurance is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2021 to 2027.


Asia Pacific data book summary

Market revenue in 2020USD 138,209.9 million
Market revenue in 2027USD 257,885.7 million
Growth rate9.3% (CAGR from 2020 to 2027)
Largest segmentWhole life insurance
Fastest growing segmentUniversal Life Insurance
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2027
Quantitative unitsRevenue in USD million
Market segmentationWhole Life Insurance, Term Life Insurance, Universal Life Insurance, Variable Universal Life Insurance
Key market players worldwideMetLife Inc, Prudential Financial Inc, American International Group Inc, Lincoln National Corp, John Hancock Asset-Based Lending I, China Life Insurance Co Ltd Class H


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 13.1% of the global life insurance market in 2020.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2027.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 257,885.7 million by 2027.

Asia Pacific region is anticipated to witness the fastest growth of 9.3% over the forecast period. Rapidly growing middle-class population in developing countries of Asia Pacific is boosting the demand for insurance.

Life insurers in Asia Pacific are moving toward protection-based products, with a large focus on accident & health policies, rather than fee-based products. The trend is mainly prominent in The Association of Southeast Asian Nations (ASEAN) and Hong Kong.

Rapidly aging population is a major concern for insurers in Thailand, South Korea, and Japan, among others. In many parts of Asia Pacific, people are living longer & the population is aging, which is driving the need for life insurance & associated products that can help protect family living standards for the next generation.

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Life Insurance Market Companies

NameProfile# EmployeesHQWebsite
American International Group IncView profile 25,2001271 Avenue of the Americas, New York, NY, United States, 10020www.aig.com
MetLife IncView profile 45,000200 Park Avenue, New York, NY, United States, 10166-0188www.metlife.com
Prudential Financial IncView profile 40,658751 Broad Street, Newark, NJ, United States, 07102www.investor.prudential.com
Lincoln National CorpView profile 11,024150 North Radnor-Chester Road, Suite A305, Radnor, PA, United States, 19087www.lincolnfinancial.com
John Hancock Asset-Based Lending IView profile ---
China Life Insurance Co Ltd Class HView profile 100,000No. 16, Financial Street, Xicheng District, Beijing, China, People's Republic of, 100033www.e-chinalife.com

Asia Pacific Life Insurance Market

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to Life Insurance Market will help companies and investors design strategic landscapes.


Whole Life Insurance was the largest segment with a revenue share of 34.09% in 2020.

Horizon Databook has segmented the Asia Pacific life insurance market based on whole life insurance, term life insurance, universal life insurance, variable universal life insurance covering the revenue growth of each sub-segment from 2016 to 2027.




Asia Pacific region is anticipated to witness the fastest growth of 9.3% over the forecast period. Rapidly growing middle-class population in developing countries of Asia Pacific is boosting the demand for insurance.

Life insurers in Asia Pacific are moving toward protection-based products, with a large focus on accident & health policies, rather than fee-based products. The trend is mainly prominent in The Association of Southeast Asian Nations (ASEAN) and Hong Kong.

Rapidly aging population is a major concern for insurers in Thailand, South Korea, and Japan, among others. In many parts of Asia Pacific, people are living longer & the population is aging, which is driving the need for life insurance & associated products that can help protect family living standards for the next generation.

  • Asia Pacific Life Insurance Market Product Outlook (Revenue, USD Million , 2016-2027)
    • Whole Life Insurance
    • Term Life Insurance
    • Universal Life Insurance
    • Variable Universal Life Insurance
  • Asia Pacific Life Insurance Market Distribution Channel Outlook (Revenue, USD Million , 2016-2027)
    • Agency
    • Broker
    • Bancassurance
    • Digital & Direct Channels
  • Asia Pacific Life Insurance Market Type Outlook (Revenue, USD Million , 2016-2027)
    • Individuals
    • Corporate houses/Business Units
    • Others (Govt. agencies and NGOs

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Target buyers of Life Insurance Market databook

  • Our clientele includes a mix of Life Insurance Market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific Life Insurance Market, including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific Life Insurance Market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

Asia Pacific Life Insurance Market, 2016-2027 (US$M)

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Asia Pacific life insurance market statistics, by product, 2016-2027 (US$M)

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Asia Pacific life insurance market statistics, by country, 2016-2027 (USD Million)

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