North America Loyalty Management Market Size & Outlook
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North America loyalty management market highlights
- The North America loyalty management market generated a revenue of USD 4,074.6 million in 2024.
- The market is expected to grow at a CAGR of 9.4% from 2025 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2024.
- Service is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 4,074.6 million |
| Market revenue in 2030 | USD 6,985.8 million |
| Growth rate | 9.4% (CAGR from 2025 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Service |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Service |
| Key market players worldwide | Aimia Inc, Capillary Technologies, International Business Machines Corp, Comarch, Ogilvy, Oracle Corp, Salesforce Inc, SAP SE ADR, Annex Products (Quad Lock), TIBCO |
Other key industry trends
- In terms of revenue, North America region accounted for 33.8% of the global loyalty management market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 4,606.1 million by 2030.
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Loyalty Management Market Scope
Loyalty Management Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| The Lacek Group | View profile | 251-500 | Minneapolis, Minnesota, United States, North America | http://www.lacek.com |
| Annex Cloud | View profile | 251-500 | Los Angeles, California, United States, North America | http://www.annexcloud.com/ |
| Capillary Technologies | View profile | 251-500 | Bengaluru, Karnataka, India, Asia | http://www.capillarytech.com |
| Aimia Inc | View profile | 18 | 1 University Avenue, Floor 3, Toronto, ON, Canada, M5J 2P1 | https://www.aimia.com |
| Ogilvy | View profile | 10001+ | New York, New York, United States, North America | https://www.ogilvy.com |
| Comarch | View profile | 5001-10000 | Kraków, Malopolskie, Poland, Europe | http://www.comarch.com |
| TIBCO | View profile | 1001-5000 | Palo Alto, California, United States, North America | http://www.tibco.com |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| SAP SE ADR | View profile | 107602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | https://www.sap.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
North America loyalty management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to loyalty management market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 57.34% in 2024. Horizon Databook has segmented the North America loyalty management market based on solution, service covering the revenue growth of each sub-segment from 2018 to 2030.
North America acquired a major market share and is expected to retain its dominance over the forecast period owing to the high adoption of loyalty management solutions in the region, led by significant competition in a majority of industries.
North America is characterized by the presence of major loyalty management providers, namely Aimia, Inc., Bond Brand Loyalty, Inc., ICF International Inc., Kobie Marketing, and TIBCO Software, which are significantly investing in R&D to develop advanced loyalty management solutions and increase their customer bases, contributing to the regional market growth.
Furthermore, the increasing digitalization in the retail industry and the growing preference for personalized experiences are contributing to the regional market growth. Companies are widely adopting technologies such as cloud and big data in their loyalty management solutions as part of their efforts to pursue a customer-centric business model.
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Target buyers of North America loyalty management market databook
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Our clientele includes a mix of loyalty management market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the North America loyalty management market , including forecasts for subscribers. This continent databook contains high-level insights into North America loyalty management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America loyalty management market size, by country, 2018-2030 (US$M)
North America Loyalty Management Market Outlook Share, 2024 & 2030 (US$M)
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